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Branding Modesty for Nation: Indonesian Muslim fashion as national asset

Plain Grey box
Plain Grey box
Plain Grey box @University of Arts London
Written by
Digital Team
Published date
16 March 2018

First published: 6 March 2014

Reina Lewis is joined by designer and social media star Dian Pelangi and cultural anthropologist and Indonesian fashion expert Professor Carla Jones of the University of Colorado to discuss how the promotion of Muslim fashion by the Indonesian government is changing the market for designers and dressers.

Tracking new trends in Muslim modest fashion, the trio reflect on the revaluation of modest fashion as an Indonesian asset, evaluate its impact at home, and explore whether such an approach might develop elsewhere.