Vogue China and notions of nationality, identity and gender in 21st century China
This PhD project is a content analysis of Vogue China’s editorial content since its launch issue in 2005 to 2015. Over the last two decades, enormous changes in Chinese society have greatly impacted identity formation for Chinese women; in the words of Vogue China’s Editor-in-Chief ‘in a matter of 10 years, Chinese women have made the transition from Karl Marx to Karl Lagerfeld' (Cheung 2005). The project will explore how notions of nationality, identity and gender are thus explored across the pages of Vogue China. The research will also be supplemented by industry insider and content producer interviews.