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Circular Economy and Fashion Business Models (CE&FBM)

Brightly coloured art made from food waste.
Brightly coloured art made from food waste.
'Food waste into sustainable plastics' by Daisy Delaney-Baxter | BA (Hons) Illustration and Visual Media | London College of Communication | University of Arts London

In the attempt to minimize the detrimental environmental impact of the fashion industry, the concept of Circular Economy (CE) has gained considerable traction.

CE is a new industrial paradigm that prescribes a shift from a linear model of resource consumption to a closed production system that replaces the “end-of-life” concept with restoration, where resources are kept in loops to achieve longer use and reuse. Pivotal to this shift has been the widespread adoption of digital technologies that have enabled the establishment of disruptive business models that are increasingly eroding the more traditional fashion consumption patterns. Within this context, our work seeks to ascertain the distinctive dynamics that are associated with this shift and the ensuing fashion business models and practices that ensue from it.


Liang Lu
Lu, L. (2017) A Comparison of the Wholesale Model and the Agency Model in Differentiated Markets, Review of Industrial Organization, 51(2), 151- 172

Alessandra Vecchi
Colucci, M., & Vecchi, A. (2021). Close the loop: Evidence on the implementation of the circular economy from the Italian fashion industry. Business Strategy and the Environment, 30(2): 856-873