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Dr Rosie Findlay

London College of Fashion
Person Type
Rosie  Findlay


Dr Rosie Findlay is a writer and scholar of digital fashion media and the spaces in which material and experiential converge in fashion and dress. Her current research focuses on fashion writing in the digital era and ‘authenticity’ and intimacy in fashion and beauty branding. She is currently co-editing a book on fashion journalism with Johannes Reponen and she is the Reviews Editor for International Journal of Fashion Studies.

She completed her PhD in the Department of Theatre and Performance Studies at the University of Sydney in 2014, having researched the emergence and influence of personal style blogging on the field of fashion media. She taught at University of Sydney and University of Technology Sydney before moving to London to commence working at London College of Fashion. Prior to becoming Course Leader for MA Fashion Cultures, Rosie was a Lecturer in the Department of Cultural and Historical Studies where she was also the Dissertation Coordinator for the School of Media and Communication. Rosie’s work has been published in About PerformanceAustralian Feminist Studies, the Australasian Journal of Popular CultureThe Conversation AustraliaCultural Studies Review,Fashion TheoryVestoj and Vogue Australia, and her monograph, Personal Style Blogs: Appearances that Fascinate, was published in 2017.


What inspires and excites you in terms of your area of practice? 

The field of fashion studies is incredibly rich, diverse and endlessly interesting. Scholars from around the world in a range of disciplines are developing deep knowledge on everything from 17thcentury workwear to key opinion leaders on WeChat to the role of textiles in preserving cultural memory, so studying this field offers a constant opportunity to encounter new insights into the significance of dress and fashion for people and societies throughout time. In my experience, it is an incredibly collegial and welcoming field, typified by enthusiasm and generosity, as researchers and students share a passion for investigating the ephemera of human cultures and considering how the often-overlooked, the intimate, the ambiguous, the colourful and material, the immaterial and emotional actually is deeply important.

What do graduates of the course go on to do? 

Graduates from MA Fashion Cultures go on to a range of careers after graduation, many of which draw on the skills of deep enquiry, rigorous critical and creative thinking and skilled communication that we cultivate on the course. A number of our graduates decide to pursue further study, undertaking doctoral study and becoming academics, whereas others apply their specialist knowledge to other research-related fields such as curation, working in archives (material and digital), developing consumer research insights and expert analysis, writing and/or presenting fashion-based content for fashion and general media or working in higher education as an administrator or teacher.

How would you sum up the LCF experience to prospective students? 

Studying at LCF provides students with an opportunity to dive into the rich culture of curiosity, creativity and innovation that define our research and teaching. LCF is vibrant and inclusive, as students regularly engage with leading scholars and industry leaders from London and beyond, whether in class or at one of the frequent events held at LCF. LCF students are encouraged and supported to generate original ideas and to build diverse networks as part of our College-wide mission to transform fashion for the better.

LCF's Cultural and Historical Studies department

Relevant publications

Personal Style Blogs: Appearances that Fascinate (Intellect, 2017); Insights on Fashion Journalism (co-edited with Johannes Reponen, forthcoming 2021)"'Trust Us, We're You': Aspirational Realness in the Digital Communication of Contemporary Fashion and Beauty Brands", Communication, Culture & Critique 12: 4, December 2019: 553-569; "How Fashion Travels: The Fashionable Ideal in the Age of Instagram", Fashion Theory 23:2, 2019: 219-242.


Fashion Histories, Collaborative Challenge, Fashion Narratives, Research for Professional Contexts, Research Proposal, MA Project

Research interests

Fashion media and communication, digital fashion media, fashion writing, philosophy and dress, material culture.

Relevant conferences / symposia

"RUSSH and the All-Australian Girl?", Critical Fashion Studies, Melbourne Australia, 2020; "'Inspired by real life': Examining 'aspirational realness on the websites of Glossier and Maryam Nassir Zadeh", Revisiting the Gaze, London UK, 2018; "You Can't Lose Something You Never Had: Longing and the Fashion Photograph", Crossroads in Cultural Studies, Sydney Australia, 2017