Fashion Business & Luxury Brand Management Summer School (Online)
This London College of Fashion Online Study Abroad Summer School is aimed at students needing to know more about fashion business and brand management. Online Summer School runs 29 June – 17 July 2020.
Luxury brands may project the solidity and permanence of an impenetrable fortress, but this contrived deceit masks the creative skill and business acumen of entrepreneurially spirited individuals carefully managing every aspect of this unique industry.
In this course you will gain an understanding of the principles and practices behind luxury brand management including economic management, sustainable production and distribution channels of a brand.
This course is aimed at aspiring fashion entrepreneurs who dream of starting or managing a luxury fashion brand and want an overview of the development, planning, marketing and management involved. Gaining a comprehensive understanding of the current global luxury brand climate and how it is moving forward is key to this course. You will research trends, gain an understanding of sustainability, trend forecasting, while considering: who is the luxury consumer?
Through a combination of lectures, discussions and workshops you will gain knowledge of the techniques needed to develop, produce and market an ethical and sustainable luxury product.
Topics covered will include:
- Sourcing strategy
- Sustainability and ethics
- Production process
- Target market customer profiling
- Financially driven marketing strategies
- A broad range of tools with which to present product from packaging to e-commerce.
Dates: 29 June - 17 July 2020
Time: 14:00 - 15:30 and 16:30 - 18:00
Duration: 3 weeks
Credit value: 3 US credits
Entry requirements: Minimum 2.5 GPA / Min IELTS score of 5.5 (or equivalent)
Live Course Sessions:
Live course sessions are available. All lectures will be recorded and available to view for up to three months after the end of the course. Any questions can be posted to the course dashboard at any time.
This is an intensive 3 week course. Students should expect to spend about 4 hours per day completing course related activities including video lectures, live tutorials, readings, forum discussion and assignments.
Materials and other requirements needed for the course:
- A notepad and pen
- Access to a computer and a good internet connection
- Microsoft Word
- PDF reader
This London College of Fashion Visuals for Fashion Online Study Abroad Summer School will help you to develop critical thinking in relation to fashion images and the importance of visual communication. Online Summer School runs 29 June – 17 July 2020.