In a highly competitive market anyone running their own fashion business cannot rely on creative flair alone. Business acumen and market knowledge are vital components to commercial success. When balanced correctly these don’t merely support design process but inform, direct and justify it.
In this unit you will learn about the preparation and planning required to launch a fashion label and build a sustainable business.
Through lectures, discussions and workshops you will cover all the elements of developing, planning and costing a balanced and realistic product offer ready for launch.
Practical aspects of running a fashion business covered will include learning about suitable business structures for starting a fashion label, advantages and disadvantages of being your own boss, the necessity for a business plan, and understanding cash flow as well as profit and loss.
Gaining an awareness of the processes required to develop your product range, from designing and sampling a collection to production, is key to this unit. Topics covered will include sourcing fabrics, working with domestic and overseas manufacturers, and the potential of new manufacturing technologies.
From a promotional perspective you will examine methods of selling your collection to domestic and international markets, the role of trade exhibitions and agents, and working with distributors. This unit is suitable for design students looking to start their own fashion label.
Start a Fashion Label would compliment the following units: Fashion Marketing in the UK, Creative Visual Communication, Fashion Entrepreneurship and Luxury Brand management, Fashion Styling, Visual Merchandising, Social Media and Online Communication, Trend Forecasting, Fashion Speed Sketching, Fashion Film Making, Fashion Photography, Fashion Editorial makeup, Fashion Journalism, Creative Direction for Fashion media, Fashion PR, Garment Technology and Ethics, Buying and Product Development.