Fashion Media (1 credit)
Have you ever wanted to write about fashion? Would you like to work for a fashion magazine or interview industry professionals? Are you interested in style and culture? Would you like to write about trend?
This unit aims to provide you with the techniques and skills required to operate successfully as a communicator within the exciting and ever changing world of Fashion Media. You will be taught how fashion mirrors culture, how to analyse the international catwalks. You will also dissect the different roles within the fashion media - from journalist to style blogger.
The expertise gained through this course will also provide transferable skills for industries that are influenced by current and future style and trend.
You will produce a catwalk report, fashion news story and interview with an industry professional.
- The unit will cover the following:
- Catwalk reporting
- Interview techniques
- Analysing new seasonal collections and dissecting catwalk trends
- Brainstorming feature ideas
- Style and culture
- Finessing and articulating fashion writing from newsy blog content to bespoke press releases and editorial copy