skip to main content

Immersive Fashion Retail Technologies

Immersive Fashion Retail Technologies Customer using a Virtual Reality headset

This immersive fashion retail course has been created for designer brands and retailers who want to find out more about the use of immersive technology within a fashion context.  Using recent case studies this one-day workshop which will enable brands to gain a better understanding of how they can implement this exciting new technology in the short-term, as well as inspiring them to future possibilities.

The course includes:

  • the pathway to 3D
  • current practical applications of AR/VR/MR
  • the future of immersive technology
  • hands-on demonstrations including the use of VR headsets
  • unlocking potential new purposes within their business

    The Fashion Innovation Agency (FIA) are experts in working with emerging technologies to help designers and retailers change the way they make, show or sell their collections.  They are part of London College of Fashion and have an extensive network within the fashion and technology industries.  They set up ground-breaking collaborations between technology companies and fashion retailers/designer brands in order to demonstrate how emerging technologies are moving the industry forward.

    Their award-winning projects include: 

  • the global debut of ‘LiveCGX’ (ILMxLab’s performance-driven digital augmentation technology) for designer Steven
  • Tai’s presentation at London Fashion Week;
  • an interactive augmented reality experience with Reactive Reality and Sabinna, using the Microsoft HoloLens;
  • what Forbes described as 'the first example of truly beautiful wearable tech' for Disney.

    The course team:

    Matthew Drinkwater – Head of Fashion Innovation Agency
    Matthew heads up the Fashion Innovation Agency leading projects in technology that are revolutionising the fashion industry. Matthew was named in the 100 most influential in the world of Wearable Technology, amongst the 'Top 15 people in UK tech' by BBC3 and as a 'fashion-tech trailblazer changing the course of retail' by Drapers. He has delivered award-winning projects in mixed reality, AR and VR, and wearable tech.

    Moin Roberts-Islam – Technology Development Manager
    Moin is a fashion-tech innovator with experience working on collaborative projects across fashion and emerging technology, as well as a background in consultancy, investment banking and education. Moin has a strong grounding in mathematical analysis and the technology sector. His expertise is in innovating, developing and prototyping new smart materials and wearables for fashion brands.

    Lisa Chatterton – Business Manager
    Lisa has overseen many award-winning projects within fashion-tech, including immersive technologies, retail technology, wearable technology and blockchain. Lisa brings to the team a wealth of fashion retail experience from her days spent working as a Senior Merchandiser for leading retailers, including Topshop. She has managed departments and suppliers across most product categories. This extensive understanding of the industry provides Lisa with a real insight into how new technologies could potentially be applied within fashion businesses to improve current practice.

    What people say about the Fashion innovation Agency:
    “It has been amazing to partner with London College of Fashion and their Fashion Innovation Agency, to push the boundaries of how technology can really drive impact and foster alternative creative thinking in fashion.” - Maruschka Loubser, Senior Global Marketing Manager, Microsoft.

    “We have had uniformly positive feedback from our guests; your participation was a big part of that success. My thanks to you for a great job.” - François-Henri Pinault, Chairman and CEO, Kering

    “We are focused on creating a seamless digital and physical experience for our consumers at Westfield and the innovation that we are seeing with the Fashion Innovation Agency, will create an unbelievable and unique experience for our consumers” - Myf Ryan, CMO Westfield Europe

    “The Fashion Innovation Agency has been a close collaborator of ILMxLAB's over the past few years, and has developed some extremely innovative demonstrations of how emerging technologies might impact the fashion industry in the future.” Vicki Dobbs Beck, Executive in Charge, ILMxLAB