The theme of this programme was ‘Building and Running a Fashion Brand’.
The programme used relevant case studies, visits, lectures and discussions, to show delegates how successful brands are built. The delegates developed brand strategies for their company whilst they were on the programme and were able to apply all of the knowledge to their businesses.
"This course will help me make better strategic decisions for my business."
"The knowledge I have gained from this course will help me grow my business quicker and will save me time and money."
"I'm very impressed with the tutor's generous sharing of knowledge and information."
"Now I understand why international brands are so successful and what is lacking in China."
"I now understand the system/processes that brands take in order to become successful."