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London College of Communication to develop screen leaders with new EMBA for Screen Industries with Lord Puttnam

Written by Jake May
Published date 15 October 2018

London College of Communication has set out its intention to develop the next generation of leaders for the screen industries with the launch of an executive MBA with Oscar-winning producer Lord Puttnam.

The course will appeal to those who wish to advance in leadership and management roles across the screen industries, including film, television, animation, post-production, visual effects, sound and music for moving image, games and immersive realities.

The Executive MBA for the Screen Industries, due to start in September 2019, is designed for busy professionals from around the world. It will be taught largely online over an 18-month period, with some residential units held in London during the course.

Core subjects covered by the EMBA will include:

  • Leadership and management
  • Finance
  • Organisational management
  • Strategy
  • Marketing
  • Collaborative projects

Launching the initiative at MIPCOM, the annual trade show of the world’s entertainment content market held in Cannes, Lord Puttnam, and Larra Anderson, Dean of Screen at London College of Communication, outlined details of the EMBA for the Screen Industries.

Larra Anderson said: “At London College of Communication, we teach the skills people need to succeed as future-facing creatives. Our EMBA will specifically address the nature and challenges of the screen industries in the coming years.

“This course will teach management and business strategy and skills within the clear context of supporting, nurturing and harnessing creativity to meet the needs and expectations of audiences. All of the EMBA’s units refer to this, requiring learners to manage the conflicts and opportunities generated by the essentially creative nature of the screen industries.”

The screen industries, now multi-billion dollar businesses in key markets around the world, have seen unprecedented creative and technological growth and industry ‘disruption’ in recent years.

In 2016, the TV and film industry contributed £7.7 billion to the UK economy – 80% more than five years earlier. In the UK, Germany and France, commercial creative industries generate around €161 billion in GVA per year and provide jobs for 2.2 million people. This summer, the US Box Office saw sales surge 14% from 2017 to $4.2billion. By 2020, China’s box office revenues are expected to reach 200 billion yuan (£22.4bn), at which point it will overtake the US to become the world’s biggest film market in terms of revenues and audience size.

In terms of addressing the creative industries, the EMBA for the Screen Industries will also cover:

Managing convergence:

The skills and practices of many previously-distinct industry sectors (Film, TV, Animation, Post Production, Sound Design and Music for Moving Image, VR, AR, MR, Visual Effects, and Games) now come together in complex projects to create screen assets. The EMBA will bring people together from those sectors, supporting them to create business cases and produce cross-sectoral moving image products. It will also encourage learners to collaborate across the sectors and to build best practice.

Managing virtually:

The components of screen products are now commonly made simultaneously in different parts of the world. This calls for very high levels of project management, rigorous planning and quality control. Learners must manage, and be managed in, these virtual projects and will be required to learn and develop ways of working successfully in such circumstances, also taking into account cross-cultural issues and different management styles.

Managing creativity:

Learning how to nurture creative people and processes against demanding financial and business objectives.

Lord Puttnam said “The need for clear-sighted leadership in the screen industries has never been more critical.”

He continued: “We’re witnessing extraordinary levels of creativity – from individuals and small companies to the major global players, with unprecedented growth in markets all over the world.

“The need to manage creative people and processes has never been more fundamental to the screen industries’ success. It is absolutely vital that we have leaders with strong and strategic business acumen in order to navigate these challenges. This MBA is aimed at doing exactly that.”

For more information about the EMBA for the Screen Industries or to register your interest, visit the course page or email