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Cai Zhang

Associate Lecturer, MA Graphic Branding and Identity
London College of Communication
Person Type
Cai  Zhang


CAI (Cai Zhang) is a visual artist, design strategist, pedagogical researcher, and educator in Higher education based in London. They teach on MA Graphic Branding and Identity at London College of Communication.

CAI investigates the contemporary preoccupation of digitising corporeality as a philosophical process to discover what it means to be human. Humour is a core of their work to dismantle fragility around social inequity. They research actively in critical pedagogy, digital human and practice as research in gaming engines.

They also specialise in building connected brand experience and inclusive service design strategy in high-tech Auto-Mobility space. Their clients include Jaguar Land Rover, Daimler, NIO, ChangAn, Lynk&Co, Geely, Huawei and more.

They are also an academic at Central Saint Martins, London College of Communication, and UAL Social Design Institute. They hold a Fellowship at Higher Education Academy.

Related area

View the MA Graphic Branding and Identity course page.


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