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London College of Communication

Storytelling: Creating Content Through Narrative

London College of Communication worked with the British Council’s East Africa Arts programme and the multi-art festival in Nairobi, Kenya Africa Nouveau to deliver a customised online course, supporting delegates build on their existing communication skills and allow them to run engaging, customer focused social media campaigns.

The course included four sessions over a two-week period and was attended by eleven delegates from across Kenya and Uganda.

The course was a mix of tutor led discussions and delegate assignments looking at case studies from across music, fashion, celebrity, politics, charity and consumer brands.

Topics covered included:

  • An in-depth look at the social media landscape
  • Developing a brand blueprint
  • Building customer personas
  • The importance of storytelling and story sharing
  • Multi-channel storytelling
  • Measuring success

Quote from an attendee:

I would say – if you need a push towards the right (or your) direction take this course because although it’s short, it does hit the nail on the head and gives a clear overview on digital marketing and what it entails. I would certainly recommend this course to people entering or already practicing digital marketing.