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London College of Communication

Guangdong Publicity Department, PRC: Talent Cultivation Training

The Guangdong Publicity Department came to us in late 2014 for a seven day workshop on talent cultivation in the British cultural industry.

Through intensive lectures, case studies and industry visits, the delegates from Guangdong learned a vast amount about the arts and culture in the UK- a small sample includes:

  • The role of the British government in culture and creative industries
  • Arts and business partnership
  • The convergence of traditional and new media in the UK
  • Culture as a UK export
  • Fashion and the visual art market

On their industry visits to BoxparkWhitechapel GallerySouthbank CentreBFI, the newsroom at the BBC, and the National Theatre, delegates were treated to a variety of experience and insight into the British culture industry.

The course participants found the digital and new media programmes especially exciting and helpful and gave overwhelmingly positive feedback on the course.

The programme is very good and we have learnt a lot, hopefully we will have an opportunity to return.