Graphic design for clothing
London College of Communication design graduates created a t-shirt collection for Nike as part of a project for the London Olympics that captured the intensity, passion and spirit of an athlete’s Journey to Greatness.
Through a series of meetings with athletes including Dai Greene and Paula Radcliffe, the designers developed an understanding of their challenges and inspirations, which they channelled into four unique t-shirt designs which were sold in Nike Town during the 2012 Olympics.
Journey to Greatness
Alex, Freya, Sarah and Valentina from London College of Communication take us through their creative inspiration and research on the Journey to Greatness project for Nike.