Graphic design for clothing
London College of Communication design graduates created a t-shirt collection for Nike as part of a project for the London Olympics that captured the intensity, passion and spirit of an athlete’s Journey to Greatness.
Through a series of meetings with athletes including Dai Greene and Paula Radcliffe, the designers developed an understanding of their challenges and inspirations, which they channelled into four unique t-shirt designs which were sold in Nike Town during the 2012 Olympics.
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Journey to Greatness
Alex, Freya, Sarah and Valentina from London College of Communication take us through their creative inspiration and research on the Journey to Greatness project for Nike.