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Marcus O'Dair

Associate Dean of Knowledge Exchange and Enterprise - Camberwell, Chelsea, Wimbledon
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Marcus  O'Dair


Marcus O’Dair is Associate Dean of Knowledge Exchange and Enterprise at 3 colleges within UAL - Camberwell, Chelsea, and Wimbledon Colleges of Arts. He was formerly Associate Professor of Music and Innovation at Middlesex University.

O’Dair has published academic work, largely on entrepreneurship and innovation in the creative economy, in edited collections including:

  • Jazz and Totalitarianism (Routledge, 2017)
  • Punk Pedagogies  (Routledge, 2018)
  • Business Transformation Through Blockchain (Palgrave, 2019)
  • Life Writing and Celebrity (Routledge, 2019)
  • The Canterbury Sound in Popular Music (Emerald, 2021)
  • Music by Numbers (Intellect, 2021)
  • Pataphysics Unrolled (Penn State University Press, 2021)

He has also published in peer-reviewed academic journals including:

  • Popular Communication
  • Strategic Change
  • Popular Music
  • IASPM@Journal
  • Life Writing
  • International Journal of Entrepreneurship and Innovation
  • Journal of Risk Finance

His most recent book, Distributed Creativity (Palgrave 2019), is about the impact of blockchain technology on the creative economy. It was written as researcher in residence at Digital Catapult.

His previous book, Different Every Time: The Authorised Biography of Robert Wyatt (Serpent’s Tail 2014), was shortlisted for the Penderyn book prize and named a Radio 4 book of the week. O’Dair is also co-editor of Mute Records: Artists, Business, History (Bloomsbury, 2019).