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Pocket Living

Artwork for Pocket Living, Bollo Lane W4

Fine Art students commissioned to create large-scale, site-specific works of art for a new housing development.

Composition of photos of single gloves found in various street and outdoor locations.
I am afraid I lost my glove, composition, ink on vinyl, by Alessandro Paiano, Graduate Diploma Fine Art. - Credit: Alessandro Paiano Caption

The brief

Pocket Living, an affordable home developer, commissioned Chelsea Fine Art students to create 2 large-scale works of art for the entrance lobby areas their new housing development at Bollo Lane, London, W4.

“As a company we like to work with new and exciting designers, and it feels more meaningful to give emerging artists the same opportunity” -  Angharad Palmer, Pocket Living Head of Design.

A diagram of a wall showing the measurements for installation of two artworks including the outline of a person and door for scale.
Installation plans for I am afraid I lost my glove, single and composition, both ink on vinyl, by Alessandro Paiano, Graduate Diploma Fine Art. - Credit: Alessandro Paiano Caption

The project

Following an initial briefing at Pocket Living’s head office, students visited the Bollo Lane site, and then developed their ideas with academic support over a 6 week period. 6 finalists were short-listed to present their creative journey and proposals to the CEO, Head of Design and Design Manager in the Pocket Living boardroom.

“The opportunity to work on a live project for an external client is important because it’s a challenge.  It is a way to get a test of what the real world is outside the school’s safe environment” - Alessandro Paiano, Graduate Diploma Fine Art student.

A wall mounted sculpture showing rounded forms in shades of pink, yellow and blue.
Transition by Robert O'Leary, BA Fine Art. Materials: jesmonite, pigment, steel - Credit: Robert O'Leary Caption

The outcome

2 winners were chosen: Robert O'Leary, BA Fine Art and Alessandro Paiano, Graduate Diploma Fine Art.

Each artist received a cash prize, budget for materials to realise their piece, and an IPR fee as well as technical advice from the Pocket Living Design Team.

The 2 pieces have now been installed in the completed building at 100 Bollo Lane and there has been fantastic feedback from Pocket Living, and the residents of the new building.