Artwork for Pocket Living, Bollo Lane W4
Fine Art students commissioned to create large-scale, site-specific works of art for a new housing development.
Pocket Living, an affordable home developer, commissioned Chelsea Fine Art students to create 2 large-scale works of art for the entrance lobby areas their new housing development at Bollo Lane, London, W4.
“As a company we like to work with new and exciting designers, and it feels more meaningful to give emerging artists the same opportunity” - Angharad Palmer, Pocket Living Head of Design.
Following an initial briefing at Pocket Living’s head office, students visited the Bollo Lane site, and then developed their ideas with academic support over a 6 week period. 6 finalists were short-listed to present their creative journey and proposals to the CEO, Head of Design and Design Manager in the Pocket Living boardroom.
“The opportunity to work on a live project for an external client is important because it’s a challenge. It is a way to get a test of what the real world is outside the school’s safe environment” - Alessandro Paiano, Graduate Diploma Fine Art student.
2 winners were chosen: Robert O'Leary, BA Fine Art and Alessandro Paiano, Graduate Diploma Fine Art.
Each artist received a cash prize, budget for materials to realise their piece, and an IPR fee as well as technical advice from the Pocket Living Design Team.
The 2 pieces have now been installed in the completed building at 100 Bollo Lane and there has been fantastic feedback from Pocket Living, and the residents of the new building.