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Dr Pamela Yeow

Central Saint Martins Birkbeck MBA, Course Leader
Central Saint Martins
Person Type
Pamela  Yeow


I am the Course Leader of the Joint MBA course between Central Saint Martins, University of the Arts London and Birkbeck, University of London. Previously I was the MBA Director at Kent Business School, University of Kent, and before that, I was a Japan Society for the Promotion of Sciences (JSPS) post-doctoral research fellow at Chuo University, Tokyo. I completed my PhD in Psychology at the University of Sheffield.

My research interests include the role of trust and communication in managing change effectively, attitude-behavioural gap in ethical consumerism, and how multiplex networks work in reality. Recently published papers include a case study analysis into how ethical consumerism can be embedded, a cross-cultural comparison paper looking at knowledge management systems and incentivising employees to share, and a paper on the effective communication of change and its effect on trust. I have successfully supervised 8 PhD candidates and would welcome new enquiries for research supervisions and projects.

I have contributed extensively to undergraduate, postgraduate and executive teaching, and currently act as a reviewer for peer-reviewed journals such as Journal of Business Ethics, Journal of Consumer Behaviour, Journal of Managerial Psychology, International Journal of Human Resource Management, Human Resource Management Journal, Journal of Information Systems, European Academy of Management and Management Communication Quarterly.

I have contributed to discussions around the 5p plastic bag charge, and also created a Q&A on the libor scandal and trust failure.