I am an Associate Lecturer on MA Innovation Management. I am a researcher and strategist in design and branding, and founded the design-led management consultancy Brand Valley. I am a board member at the business cluster Norwegian Room. My background includes a MA and a PhD in Industrial Design from the Oslo School of Architecture and Design. I have represented students on committees in the European Union and OECD, as well as co-authoring the Norwegian Higher Education Act. With a decade of hands-on business experience I bring commercial aspects into my research and teaching. My book Branding and Product Design was published by Gower in 2013. My interest (both in terms of academic research and commercial practice) is in ‘Design Thinking’ and branding and especially its use in innovation management and business development.