Skip to main content

Three

The Digital Stadium
Image from The Digital Stadium concept from BA Fashion students; Dominik Slowik, Arisa Takada, Jermine Chua, Aminat Seriki, Stella Grevele, Joel Lines, Dany Kozirev, Sofia Castellon and Christopher De La Cruz.

Three collaborated with Central Saint Martins on an ambitious, cross-disciplinary brief to explore digital innovation in a variety of different formats.

Working with Chelsea Football Club, which is part of their sponsorship portfolio, Three challenged students from BA Fashion and BA Fashion Communication to re-imagine football for a more connected, open and democratic age. The winning student team built The Digital Stadium, a virtual experience that celebrates the final nail-biting moments of a game.

Students from MA Material Futures were challenged to rethink mobile accessories for a more sustainable future by offering consumers an alternative to plastics.

Finally, Three tasked MA Industrial Design students to re-think the router. In the hands of the winning student team, this oft-ignored box is transformed into a levitating gaming crystal.

Gallery

  • Two figures wearing blue garments in ombre background
    The Player and The Fan, The Digital Stadium, BA Fashion and BA Fashion Communication x Three
  • Figure wearing complex garments creating large silhouette
    The Goalkeeper, The Digital Stadium, BA Fashion and BA Fashion Communication x Three
  • Figure wearing dark garments, set against a vignetted background
    The Fan, The Digital Stadium, BA Fashion and BA Fashion Communication x Three
  • Figure wearing dark dress, with long hair and crystal necklaces, set against a vignetted background
    The Player, The Digital Stadium, BA Fashion and BA Fashion Communication x Three
  • Figure wearing striped dress with football attachment, set against a vignetted background
    The Fan, The Digital Stadium, BA Fashion and BA Fashion Communication x Three
  • Figure shrouded in blue garment
    The Fan, The Digital Stadium, BA Fashion and BA Fashion Communication x Three
  • Series of phone cases
    Grown by Three, Rūta Irbīte and Liene Kazaka, MA Material Futures x Three
  • Hands working to place hay into container
    Grown by Three, Rūta Irbīte and Liene Kazaka, MA Material Futures x Three
  • Black hovering crystal-shaped object set in living room
    Powerstone, MA Industrial Design x Three
  • Digital design of black object reminiscent of a crystal
    Powerstone, MA Industrial Design x Three
  • Digital design of black object reminiscent of a crystal
    Powerstone, MA Industrial Design x Three

Central Saint Martins

Contact

Telephone

+44 (0)20 7514 7444

Address

1 Granary Square
King's Cross
London
N1C 4AA