Three collaborated with Central Saint Martins on an ambitious, cross-disciplinary brief to explore digital innovation in a variety of different formats.
Working with Chelsea Football Club, which is part of their sponsorship portfolio, Three challenged students from BA Fashion and BA Fashion Communication to re-imagine football for a more connected, open and democratic age. The winning student team built The Digital Stadium, a virtual experience that celebrates the final nail-biting moments of a game.
Students from MA Material Futures were challenged to rethink mobile accessories for a more sustainable future by offering consumers an alternative to plastics.
Finally, Three tasked MA Industrial Design students to re-think the router. In the hands of the winning student team, this oft-ignored box is transformed into a levitating gaming crystal.