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The winning Penhaligon's uniform designs

Penhaligon’s asked Fashion graduates to design their new uniforms and a complementary style guide that communicates their brand values and identity.

Inspired by the Royal Warrants and British aristocracy, Penhaligon’s felt that the uniforms enhanced and contributed to their story and customer experience.

“Good design has the potential to enhance people’s daily lives. I don’t see why clothes should be any different.”

— Adam Watson, winning Fashion Design: Menswear graduate