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Avant garde marketing campaign

sloggi worked with Central Saint Martins students to design a new marketing campaign for their ‘S by sloggi’ product range.

Students from MA Fashion Image and MA Fashion Journalism developed campaign concepts based on sloggi’s history and brand identity. These concepts were communicated through presentations which included a range of videos, test shoots, moodboards and written copy.

The winning concept was developed further by the student team and put into production by MullenLowe Group.

“The creative credentials of Central Saint Martins speak for themselves, particularly in the context of fashion, so for was a brand it made perfect sense to partner with them on a campaign for our premium S by sloggi label. Through working with their students, we had the privilege to get fresh, uninhibited, future creative talent sharing their ideas for sloggi.”
Tom Jacobs, Global Head of Marketing, sloggi