BLINDS: Artist @katemoross is taking care of our Vine in the run-up to #LFW. Let there be light! #firstpost vine.co/v/brnTJ3bbIZ3
— Paul Smith(@PaulSmithDesign) February 15, 2013
STATIC: Artist @katemoross continues her Paul Smith #Vine take-over in the run-up to our women’s AW13 show today #LFW vine.co/v/br0YPuOjiT7
— Paul Smith(@PaulSmithDesign) February 17, 2013
FLASH: One hour until our women’s AW13 show begins @tate Britain! #LFW vine.co/v/br9HFEJ6MYq
— Paul Smith(@PaulSmithDesign) February 17, 2013
Camberwell BA Graphic Design alumna Kate Moross has created a series of video clips for the Paul Smith Vine account. The clips were shared across Twitter and Facebook in the run up to the Paul Smith women’s AW13 show, which took place on Sunday 17 February at Tate Britain as part of London Fashion Week.
Describing the partnership, Kate said: “Creating these video clips for Paul Smith’s Vine campaign was really exciting. The format is so immediate, all professional video tools are off limits, instead we created animations, loops and video effects using colour filters, miniature lenses and simple objects. We drew influence from the themes and palette of the collection.”