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Being agile and thinking ahead (graduate case study)

Stephanie McLaren-Neckles

Staying light on your feet, keeping curious, and thinking critically are the keys to success in a creative business, according to entrepreneur Stephanie McLaren-Neckles.

Stephanie graduated with a London College of Communication (LCC) graduate certificate in Creative Management in 2009 and now runs the cultural journal and creative agency Let’s Be Brief with husband and business partner Ansel Neckles.

The duo won the Best New Business Award at last year’s Creative Enterprise Awards, run by UAL, for their multi-disciplinary creative agency twenty%extra, although the business has changed quite dramatically over the past year in a rapidly evolving business environment.

Reflecting on the changes she has made to her creative business, Stephanie discusses three key skills she feels would be useful for anyone interested in running and developing a successful creative business:

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