Wined and designed: interactive exhibition takes you on a journey to the Rhône wine region
An exciting new experimental design exhibition ‘The Rhône Touch’ offers visitors the chance to explore the different wines of the Rhone region through interactive art. Creating different sensorial experiences combing taste, smell, sound and touch, the exhibition by BA Interactive Design Arts students from UAL’s London College of Communication (LCC), offers visitors a journey to the Rhône wine region, courtesy of Côte du Rhône Wines, without leaving London.
Open from Thursday 21 – Sunday 31 July 2016, The Rhône Touch will be hosted at the Platform Theatre, part of the UAL’s Central Saint Martins Granary Square campus in King’s Cross, London. Art lovers can immerse themselves in the 10 art installations on display which include a ‘wine popping piano’, wine scented sofas and an interactive grape crushing simulation.
Natalie Brett, Pro-Vice Chancellor for London College of Communication, who was at the preview on 20 July commented: “The fresh creativity displayed in the exhibition is inspiring. Working with Côtes du Rhône Wines has given students the opportunity to work on a real-life professional brief and I’m delighted that the company are supporting emerging creative talent and the designers of tomorrow.”
The wine bar will enable guests to sip a glass of red, white or rosé wine from the region, while strolling through the exhibition and exploring the fun and engaging installations which show Côtes du Rhône wines in a creative new light. Attendees will also be able to book tickets for a pop-up restaurant headed by fusion chef, Adam Rawson, 2015 Chef of the Year at the Young British Foodies Awards, and enjoy an unexpected wine and food matching experience.
Wondering what type of Côtes du Rhône to try?
Get some inspiration by typing it out. Inspired by 36 poets, writers and musicians all inspired by wine, Mark Ferrar and Marion Lagedamont have swapped letters for symbols on the keys of a typewriter which cleverly link to modern projection technology to display some of the most inspiring quotes and poems from the likes of Pablo Neruda, Baudelaire and the Rolling Stones.
Relax on the wine scented sofas created by Rosie Allen, Jodie Newsum and Viola Zini which explore the different flavours and notes of the wines with a variety of scents including lavender and orange blossom which transport you to the Rhône valley without leave the sofa or taking the Eurostar!
Love the sound of the wine cork popping? Try playing a tune or DJing with Daichi Yamamoto’s ‘Dégorgement’ installation activated by moving your hands over the carefully arranged wine bottles containing light sensors which trigger the sound. Click on the image for a video sneak preview:
History in the making…
Get involved in the historic wine making process by stepping into an interactive grape stomping installation designed by Tomaso Cesaro and Alexandra Sokolova. Made of hundreds of handmade white ‘silicone grapes’ in two barrels which, through digital sensory lighting, turn red as you tread on them and then fade back to their original colour, simulating the extraction of juice from the grapes.
Joel Karamath, the exhibition curator and Course Director, BA (Hons) Interaction Design Arts at LCC said, “Like us, Côtes du Rhône Wines understands the spontaneity of a moment captured; whether that be in a painting or a glass of wine. We’re very proud of our students’ work and we’re hoping that guests will be surprised by the ingenuity and creativity on display.”
Explore the wines of the Rhone valley for yourself by popping along to:
Thursday 21 – Sunday 31 July 2016
Monday – Friday 4pm – 11.30pm
Saturday 12 noon – 11.30pm
Sunday 12 noon – 5pm
Closed Monday 25 July
Exhibition free, no booking required
Pop-up restaurant needs to be booked in advance: https://www.eventbrite.co.uk/e/the-rhone-touch-art-food-and-wine-tickets-25991849321