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LCF students win chance to create Foyles fashion window

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Published date
10 February 2014
Emma Fearn and Sara-Ines

Emma Fearn and Sara-Ines Dridje, BA (Hons) Fashion Visual Merchandising and Branding

LCF students, Emma Fearn and Sarah-Ines Dridje, both studying BA (Hons) Fashion Visual Merchandising and Branding, have won a competition to create a display in the iconic window of Foyles Charing Cross Road store in association with Phaidon.

Entries were invited from across the world, and the students impressed with the entry, ‘The Design Studio’, which shows the process of fashion design from drawing through to creation.

Their winning entry will grace the Foyles window during London Fashion Week.

The judges included Colin McDowell, fashion writer, founder of Fashion Fringe and author of The Anatomy of Fashion, Foyles Visual Merchandiser Jeff Clark and Phaidon editorial director Amanda Renshaw.

James Clark told why the students’ design had stood out:

“This is a very strong and clear design. It has central focal point that tells the viewer what the window is about in an instant. It is an intriguing design, not something you would normally expect to see in a bookshop and I think this will make people stop and take notice.”

Catch Emma and Sarah-Ines’ display from 12 – 24 February at Foyles’ Charing Cross store.

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