Winners have been announced following a competition launched by Chelsea College of Arts and property developers Ballymore for students to design site hoardings for their Embassy Gardens scheme in London. The winners, selected from submissions from the College’s BA Graphic Design Communication and BA Fine Art programmes are: Grace Arnott-Hayes, Simone Barnes, Danielle Field, Akshitha Victor and Phoebe Willison.
This new development is located close to the College, and when complete will create a new living and working riverside district for London, which will see its first residents move in during 2015. Students were invited to submit designs which will Ballymore asked to create “a stunning visual interpretation of the neighbourhood for the hoardings around the almost 500 acre site”.
Discussing her inspiration for the project, Grace Arnott-Hayes from BA Graphic Design Communication said ‘My inspiration for this project was People essentially. I wanted to focus on creating an image that didn’t just appeal to a certain audience, but resonated with many. The idea was to have something playful and vibrant for the area. The subject of the design is ‘Conversation’ – whether that be over heard in the street or on the underground.’
Talking about the scale of the finished pieces, Simone Barnes, BA Fine Art said “I think having the work hanging at such a large format for a long period is exciting as it allows different interpretations to be taken and for these interpretations to change over time. Busy people, who may only see snippets of the poem and they pass, will have more of the poem revealed over time. Again this will change the viewers interpretation of the language used.”
The hoardings will be installed in early April and will be in situ throughout the summer.
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