English for Fashion (Online)

Student participating in Advanced English for Fashion (Online) course
Yole Quintero

A unique online English language course for fashion business practitioners.

This course will help you to produce clear and persuasive writing for work in the global fashion industry. You will improve your knowledge of the language you need to use for business and fashion contexts, with a focus on matching language style to audience.

These skills will help your writing stand out from the general noise in the industry. You will also learn how to create a blog and understand the process of positioning it in the competitive marketplace, using keywords and Search Engine Optimisation (SEO).

Zeyna, mummyonmymind.com

We looked at complex sentences, of which relative clauses is something I struggle with a lot, so it was nice to finally be taught how to use them correctly.

Zeyna, mummyonmymind.com


What is included?

  • Nine hours of online teaching (one 90 minute session per week)
  • In-depth online materials including reading and listening tasks about the fashion world
  • Regular feedback on your writing and speaking from well-qualified and experienced tutors
  • Certificate of attendance.

How long is the programme?

One lesson per week, over six weeks.

How many students in a class?

Maximum 12

What is the minimum age?


Level of English Required

The minimum level of English required is strong intermediate (CEFR B1+, Cambridge First Certificate, IELTS 6.0 or equivalent); you do not need these qualifications, but your English should be at this level. 

For more information on English levels, see the Your Language Level page. If you are not sure about your English level and would like to take an online test, please email language-centre@arts.ac.uk to request one.

Experience Required

None required although working knowledge of the fashion industry is an advantage.

Technical Requirements

You will be enrolled on the online learning environment for the course which provides clear guidance on any technical queries including how to access the live online classroom. A technician will be present during the live online classroom to address any technical queries. You will need a good quality broadband connection to take part in the course. Mac and PC are both supported as the course is accessed via a browser.


Course Schedule - 6 weeks: 90 minutes of live class per week

Week 1

About fashion blogging
Watch a video clip and discuss the rise of fashion blogging,  how it has changed the way fashion is viewed and Instagram's impact.
Examine blog profiles and a blog on fashion icons.
Review vocabulary to describe patterns.

Week 2Creating and positioning your blog
Choose the most suitable blogging platform for you, set up a profile and create your first blog post.
Understand keywords and critically evaluate how they impact on a blog's performance.
Analyse the competitive blogosphere and identify where to position your blog within it.
Week 3The process of fashion design
Watch video clips focusing on undone designs, collaboration and standing the test of time.
Understand the 17 steps to describe the design process and an interview with a fashion entrepreneur.
Blog about your own creative process and respond to other blogs.
Week 4Style
Watch a video clip on 2 Vogue fashion editors' style and analyse their language of fashion.
Review vocabulary to describe fabrics.
Read about a favourite piece of clothing and blog about your own favourite clothes and respond to other blogs.
Week 5Trends and trend forecasting
Watch a video about trends for fall/winter 2016/17 and predict trend names and review expressions to describe trends.
Review vocabulary for different styles for trousers & skirts.
Read an interview about trend forecasting and discuss short and long term forecasting and how this is useful to designers.
Week 6

Press releases and cover letter
Watch an interview with a non-native speaker of English designer working in London.
Review essential fashion business vocabulary using the interactive Quizlet app.
How to write a cover letter and tutor feedback on your own cover letter.

Please note this course is being delivered on UK time. To view more information and a live UK clock, please follow this link: http://www.timeanddate.com/time/zone/uk/london

Dates and Fees

DatesDurationWeekdayTime (UK time)Fees

13 March - 17 April 2017

6 weeksMondays10am - 11.30am£400

Teacher Profiles

Martin Oetegenn has been working as an English language tutor since 2004. He divides his time between teacher training, materials writing, course design & examining. In recent years he has developed an interest in online learning and has written and delivered courses in Educational Management & English Language. He has worked in Argentina, Colombia, Peru, China, Mexico, Italy, Spain, France and the UK. Apart from travel and languages, music is a big passion for him. He is a singer, pianist and published songwriter. 

Steve Elmes is a Cambridge Diploma-qualified (University College London) English language teacher, who has been teaching at the University of the Arts London for over six years. He designed and teaches the Business English for the Fashion Industry units on the MSc International Fashion Management course at London College of Fashion. He also has extensive experience of teaching advanced business English to executives in the London financial district.