English for Fashion (Online)
A unique online English language course for fashion business practitioners.
This course will help you to produce clear and persuasive writing for work in the global fashion industry. You will improve your knowledge of the language you need to use for business and fashion contexts, with a focus on matching language style to audience.
These skills will help your writing stand out from the general noise in the industry. You will also learn how to create a blog and understand the process of positioning it in the competitive marketplace, using keywords and Search Engine Optimisation (SEO).
We looked at complex sentences, of which relative clauses is something I struggle with a lot, so it was nice to finally be taught how to use them correctly.
What is included?
- Nine hours of online teaching (one 90 minute session per week)
- In-depth online materials including reading and listening tasks about the fashion world
- Regular feedback on your writing and speaking from well-qualified and experienced tutors
- Certificate of attendance.
How long is the programme?
One lesson per week, over six weeks.
How many students in a class?
What is the minimum age?
Level of English Required
The minimum level of English required is strong intermediate (CEFR B1+, Cambridge First Certificate, IELTS 6.0 or equivalent); you do not need these qualifications, but your English should be at this level.
For more information on English levels, see the Your Language Level page. If you are not sure about your English level and would like to take an online test, please email firstname.lastname@example.org to request one.
None required although working knowledge of the fashion industry is an advantage.
You will be enrolled on the online learning environment for the course which provides clear guidance on any technical queries including how to access the live online classroom. A technician will be present during the live online classroom to address any technical queries. You will need a good quality broadband connection to take part in the course. Mac and PC are both supported as the course is accessed via a browser.
Course Schedule - 6 weeks: 90 minutes of live class per week
About fashion blogging
|Week 2||Creating and positioning your blog|
Choose the most suitable blogging platform for you, set up a profile and create your first blog post.
Understand keywords and critically evaluate how they impact on a blog's performance.
Analyse the competitive blogosphere and identify where to position your blog within it.
|Week 3||The process of fashion design|
Watch video clips focusing on undone designs, collaboration and standing the test of time.
Understand the 17 steps to describe the design process and an interview with a fashion entrepreneur.
Blog about your own creative process and respond to other blogs.
Watch a video clip on 2 Vogue fashion editors' style and analyse their language of fashion.
Review vocabulary to describe fabrics.
Read about a favourite piece of clothing and blog about your own favourite clothes and respond to other blogs.
|Week 5||Trends and trend forecasting|
Watch a video about trends for fall/winter 2016/17 and predict trend names and review expressions to describe trends.
Review vocabulary for different styles for trousers & skirts.
Read an interview about trend forecasting and discuss short and long term forecasting and how this is useful to designers.
Press releases and cover letter
Please note this course is being delivered on UK time. To view more information and a live UK clock, please follow this link: http://www.timeanddate.com/time/zone/uk/london
Dates and Fees
|Dates||Duration||Weekday||Time (UK time)||Fees|
13 March - 17 April 2017
|6 weeks||Mondays||10am - 11.30am||£400|
Martin Oetegenn has been working as an English language tutor since 2004. He divides his time between teacher training, materials writing, course design & examining. In recent years he has developed an interest in online learning and has written and delivered courses in Educational Management & English Language. He has worked in Argentina, Colombia, Peru, China, Mexico, Italy, Spain, France and the UK. Apart from travel and languages, music is a big passion for him. He is a singer, pianist and published songwriter.
Steve Elmes is a Cambridge Diploma-qualified (University College London) English language teacher, who has been teaching at the University of the Arts London for over six years. He designed and teaches the Business English for the Fashion Industry units on the MSc International Fashion Management course at London College of Fashion. He also has extensive experience of teaching advanced business English to executives in the London financial district.