Interview Skills Advice

It is important to prepare for a job interview by researching the organisation and planning for different interview questions. Here you'll find useful tips and tricks on interview preparation.

Preparing for an interview

There is a lot you can do to prepare yourself for an interview. Remember to give yourself lots of time.

Here are some points to consider:


  • Do as much research as possible so you can go in with lots of background information. 
  • Find out about the organisation’s structure, culture, size, location and its position within the industry. 
  • Find out as much as possible about the person or people interviewing you.


  1. Ask the employer if there’s anything you can do to prepare for the interview. 
  2. Study the job specification and try to think of any difficult questions they may ask and how you would reply. Work out how you could include your best attributes in the answer. 
  3. Prepare a list of questions to ask about the company and the role. This will show that you have done your research and are keen to join the organisation.


Practice your interview technique with friends or family, from how you enter the room, to leaving a good impression when you say goodbye.

The interview

On the day

  • Think carefully about what you wear. Even in the creative industries, it is better to dress smartly for an interview than to look too casual. Get your outfit ready the night before to save time and panic or rushing in the morning.
  • Punctuality is vital, so plan your route and aim to arrive early. 

In the interview

Walking into an interview can be daunting so it is important to be as prepared as possible. Here are some points to think about.

  • Try and have a bright, enthusiastic and positive attitude when you walk into the room, good eye contact and a firm handshake.
  • Listen carefully to questions, give yourself time to respond and don’t be afraid to ask the interviewer to repeat the question. 
  • Ask questions about the role and the company, this will show that you are enthusiastic and have taken the time to think about the job and prepare for the interview. 
  • At the end of the interview, thank the employer for their time and reassure them that you want to work for them.
  • Stay positive and enthusiastic and smile when you say goodbye.
  • Don’t forget to switch off your mobile before you go into the interview.

After the interview

At the end of the interview it is all too easy to walk out and just wait for the employer’s response, but there are potential benefits to following up an interview more actively.

  • Get in touch after the interview to thank them for their time. Let them know you are interested and ask what the next steps in the process are. 
  • If they explain the process to you, follow this up at the relevant times to see how things are progressing. 
  • If you are not successful, ask for feedback as this will help you prepare for future interviews. If you are not successful, don’t be downhearted – interviews are a learning experience for everyone.
  • If you made a good impression and showed enthusiasm they may consider you next time they are recruiting.