Wendy Malem

Dean of Enterprise and International Development

London College of Fashion

Biography

  • Director of the Centre for Fashion Enterprise
  • Director of the Designer-Manufacturer Innovation Centre
  • Member of the European Commission Advisory Group on Fashion
  • Fellow of the Chartered Society of Designers
  • Fellow of the Royal Society of Arts
  • Founder member of the UK Fashion Alliance with CFE, Skillset, UKFT and British Fashion Council

Wendy is a recognised fashion designer, academic and researcher, she has high-level strategic experience both within the international designer sector and more recently in higher education. A fashion design graduate, with a successful 20 year career as a fashion designer, Wendy achieved an MBA in 1996 and was awarded the Fellowship of the Chartered Society of Designers in 1996.

Wendy was appointed as Dean of the Graduate School in 2012 and was previously Dean of Enterprise and International Development at London College of Fashion (LCF) from 2007. Previous to this she was Chair of Fashion, Film and Music at the University of Westminster from 2001 to 2007. She is responsible for s heading up “Enterprise” for LCF. This includes directing design and enterprise while focussing on professionalising and innovating the global fashion industries.

She has been the Director of the Centre for Fashion Enterprise (CFE) since 2007, which is London’s strategic business development platform for the growth of emerging high-end and luxury fashion designer businesses.
In 2012 the “Designer-Manufacturer Innovation Support Centre” (DISC) was launched which has grown out of CFE to support high-end fashion manufacturers to innovate their businesses, products and services to develop “value-added” solutions for the sector.

Research interests

Innovative strategies to create design opportunity; knowledge transfer into the small fashion and design businesses sector; entrepreneurship and enterprise.

Selected research outputs

Students

Hee Sun Lee, Sustainable Design Management: Strategy as Practice in High-end Designer Fashion SMEs in the UK.

Lisa Mann, Can new and innovative models of retail encourage more young fashion designers to experiment with marketing their products directly to consumers?