Vanessa Price

Profile image of Lead Tutor Postgraduate Studies, MA Graphic Media Design

Lead Tutor Postgraduate Studies, MA Graphic Media Design

London College of Communication


Vanessa Price is a graphic design researcher and educator and Lead Tutor in Postgraduate Studies on MA Graphic Media Design within the Design School at London College of Communication.

Vanessa is a graduate of Central Saint Martins and postgraduate of the Royal College of Art. Her professional design practice began in print-based editorial design covering wide-ranging commercial and arts-based clients such as Guardian Media Group, the British Museum, the V&A, the Royal College of Art, the Observer and numerous private clients and galleries. Design awards have included: Oberon Award for Book Design, Folio Society Award for Book Illustration and shortlist for the Arts Foundation Award. Interest in the image and the page within commercial editorial design led to a focus on these areas within academic practice.

Vanessa has extensive experience of curriculum development and teaching across a range of UK undergraduate and postgraduate graphic design courses. Her teaching qualifications include Postgraduate Certificate in Teaching and Learning in Art and Design, and Supervising Research Degrees in Art, Design and Communication. 

Research interests

Graphic design practice, graphic design pedagogy, graphic design writing, semiotics, the photographic image.

Research statement

Focusing on the role of the image within the commodified messages of a largely image based visual culture I’m committed to repositioning graphic design as a key player in the cultural production of meaning. My research aims to challenge the invisibility of graphic design within cultural and academic fields and offers new conceptions of graphic design practice as research.

My ongoing research project “Writerly Readers” uses the frame of semiotics to question the role of graphic design within the material and conceptual spaces of the urban regeneration taking place at Elephant and Castle in London. The workshop has led to two academic papers: ‘Writerly Readers: Graphic Design and Semiotics’ (Semiotics & Visual Communication: Culture of Seduction Conference Cyprus, Oct 2015) and ‘Writerly Readers: Semiotics at the Elephant and Castle’ (2016) exploring the role of graphic design within the consumption and display of the spectacle city.

My paper ‘Semiotics of the Image within the Visual Messages of Graphic Design’ explores the fetishisation of the image within commercially, branded messages and utilises semiotic theory to critique the complex sign systems that are both constructed and carried by graphic design. The paper was presented at ‘Semiosis in Communication: Knowing and Learning Conference’ (Bucharest June 2016).

I am also a member of the newly formed, cross-disciplinary Space and Place Research hub that explores spatial discourse and placemaking within urban environments. 

Selected research outputs