Silvia Grimaldi

Profile image of Course Leader MA Service Experience Design and Innovation Research Coordinator, School of Design

Course Leader MA Service Experience Design and Innovation Research Coordinator, School of Design

London College of Communication


Silvia is Course Leader on MA Service Experience Design and Innovation at London College of Communication, and in the past ran the BA (Hons) Spatial Design and the BA (Hons) Graphic Product Innovation at the same college. Silvia was born and grew up in Rome, then moved to the USA to study BA Furniture Design at Rhode Island School of Design and then to London to study MA Industrial Design at Central Saint Martins.

She works as a designer, researcher and academic and ran her own company, Nimble Critters, with which she developed the ETree, a range of interactive electroluminescent lighting in small production and exhibited worldwide. Her research focuses on product experience, narratives and emotional design. She has taught in the USA and the UK.

Research interests

Product experience, narrative, experience, emotional design, interaction, design, design methods.

Research statement

I am working towards a practice-based PhD at Central Saint Martins entitled Design for Narrative Experience: Product Interactions, looking at the role of narrative in users’ interpretation of product experience. My past research work focused on emotional design, in particular investigating the role of surprise in eliciting product emotions. This resulted in the Ta-Da Series.

I have presented papers at EAD Design for Next 2017, DPPI 2013, Designing Pleasurable Products in Newcastle UK; NORDES13, Nordic Design Conference in Copenhagen; Design and Emotion conferences in London (2012), Hong Kong (2008) and Sweden (2006) as well as at the DeSForM conference at Northumbria University (2008). I wrote chapters included in The Routledge Handbook of Sustainable Product Design (2017) Edited by Jonathan Chapman, in Experience Design: Concepts and Case Studies, edited by Peter Benz and published on Bloomsbury Academic and in Design & Emotion Moves (2008), edited by Pieter Desmet, Jeroen Van Erp and Marianne Karlsson.
In addition I have been carrying out research on service design pedagogy as well as social design, including a project about how an interdisciplinary service-based approach to design can be used in hospitals to map the patient experience and, through design interventions, improve the patient’s wellbeing.

Selected research outputs