Course Leader MA Service Experience Design and Innovation Research Coordinator, School of Design
London College of Communication
London College of Communication
Silvia is Course Leader on MA Service Experience Design and Innovation at London College of Communication, and in the past ran the BA (Hons) Spatial Design and the BA (Hons) Graphic Product Innovation at the same college. Silvia was born and grew up in Rome, then moved to the USA to study BA Furniture Design at Rhode Island School of Design and then to London to study MA Industrial Design at Central Saint Martins.
She works as a designer, researcher and academic and ran her own company, Nimble Critters, with which she developed the ETree, a range of interactive electroluminescent lighting in small production and exhibited worldwide. Her research focuses on product experience, narratives and emotional design. She has taught in the USA and the UK.
Product experience, narrative, experience, emotional design, interaction, design, design methods.
I am working towards a practice-based PhD at Central Saint Martins entitled Design for Narrative Experience: Product Interactions, looking at the role of narrative in users’ interpretation of product experience. My past research work focused on emotional design, in particular investigating the role of surprise in eliciting product emotions. This resulted in the Ta-Da Series.
I have presented papers at EAD Design for Next 2017, DPPI 2013, Designing Pleasurable Products in Newcastle UK; NORDES13, Nordic Design Conference in Copenhagen; Design and Emotion conferences in London (2012), Hong Kong (2008) and Sweden (2006) as well as at the DeSForM conference at Northumbria University (2008). I wrote chapters included in The Routledge Handbook of Sustainable Product Design (2017) Edited by Jonathan Chapman, in Experience Design: Concepts and Case Studies, edited by Peter Benz and published on Bloomsbury Academic and in Design & Emotion Moves (2008), edited by Pieter Desmet, Jeroen Van Erp and Marianne Karlsson.
In addition I have been carrying out research on service design pedagogy as well as social design, including a project about how an interdisciplinary service-based approach to design can be used in hospitals to map the patient experience and, through design interventions, improve the patient’s wellbeing.
Jordan, Patrick W and Bardill, Andy and Herd, Kate and Grimaldi, Silvia (2017) Design for Subjective Wellbeing: Towards a Design Framework for Constructing Narrative. The Design Journal. ISSN 1756-3062
Ali, Hena and Grimaldi, Silvia and Biagioli, Monica (2017) Service Design pedagogy and effective student engagement: Generative Tools and Methods. The Design Journal. ISSN 1756-3062
Grimaldi, Silvia (2017) Surprising Longevity. In: The Routledge Handbook of Sustainable Product Design. Routledge/Taylor & Francis. ISBN 9781138910171
Grimaldi, Silvia (2014) Narrativity of Object Interaction Experiences: A Framework for Designing Products as Narrative Experiences. In: Experience Design: Concepts and Case Studies. Bloomsbury Academic, London. ISBN 9781472569394 (In Press)
Grimaldi, Silvia (2013) Story of Use: Analysis of Film Narratives to Inform the Design of Object Interactions. In: Nordes 2013: Experiments in design research. Nordes Digital Archive, pp. 374-377. ISBN 9788778303165
Grimaldi, Silvia and Fokkinga, Steven and Ocnarescu, Ioana (2013) Narratives in design: a study of the types, applications and functions of narratives in design practice. In: DPPI '13 Proceedings of the 6th International Conference on Designing Pleasurable Products and Interfaces. ACM, New York, NY, USA, pp. 201-210.
Grimaldi, Silvia (2012) Cinematic Narratives of Product Interaction Experiences: Methods for Cross-Media Fertilisation of the Design Process. In: 8th International Conference on Design & Emotion: Proceedings. University of the Arts London, London. ISBN 9780957071926
Grimaldi, Silvia and Hunaiti, Ziad and Goven, Dharmendra and Mootanah, Rajshree and Martin, Louise (2010) Principles of assessment for project and research based learning. International Journal of Educational Management, 24 (3). pp. 189-203. ISSN 0951354X
Grimaldi, Silvia (2008) The Ta-Da Series: A Technique for Generating Surprising Designs Based on Opposites and Gut Reactions. In: Design and Emotion Moves. Cambridge Scholars Publishing, pp. 165-189. ISBN 9781443800167
Grimaldi, Silvia and Felipe, Jesus (2008) Touch my ETree: Shaping light through tactile Interaction. In: 6th Conference on Design & Emotion 2008, 6-9 October 2008, School of Design, The Hong Kong Polytechnic University, Hong Kong SAR.