Subject director (Marketing and Retail)
London College of Fashion
London College of Fashion
Rosemary Varley is Subject Director in the LCF Fashion Business School, combining active research with curriculum development and lecturing. She is the research coordinator for the School and the leader of the Creative Management, Branding and Enterprise Hub (CMBE). Her broad-ranging academic experience and interests support her teaching of business and management strategy across courses within FBS.
Rosemary began her career in fashion buying and product development, and has experience in the multiple retail, mail order and department store sectors. Her first move into lecturing was to lead the BA (Hons) Marketing, Retailing and Distribution within the Huddersfield University Business School. After a short sabbatical period to complete her MPhil (Fashion Retail Brand Strategy and its impact on Retailer-Supplier Relationships) she then moved into the School of Art and Design in order to help develop a suite of Design Business courses. Rosemary joined LCF in 2008 as Subject Director and is now responsible for research development within the Fashion Business School.
Rosemary has written two books -
She has presented many conference papers and published in marketing journals. Her current research is centred on the impact of global business trends on product management theory and practice, with specific reference to international brand development and sustainability.
Fashion brand strategy, fashion retail product management, retail environments, sustainable fashion, strategic fashion management.
I have always been interested in the relationship between the management of product ranges and their presentation in the retail environment.
My book, Retail Product Management: Buying and Merchandising, now in its third edition, reflects this area of investigation with its coverage extending across range planning and product selection, supplier management, retail design and visual merchandising.
My current work is centred on the impact of global business trends on product management theory and practice, with specific reference to international brand development and sustainability.
Christopher James May, Brand design style guidelines: their communication to and implementation by designer and non-designer users.
Varley, Rosemary (2014) Retail Product Management: Buying and Merchandising (3rd Edition). Routledge, Abingdon, Oxon. ISBN 9780415577588
Varley, Rosemary and Rafiq, Mohammed (2014) Principles of Retailing. Palgrave Macmillan, Basingstoke. ISBN 9780230216983
Radclyffe-Thomas, Natascha and Roncha, Ana and Varley, Rosemary (2014) Ethical Brand Building and the Collaborative Fashion Brand: Flying the Flag for Social Entrepreneurship - TOMS a Case Study. In: Global Fashion Management Conference, 13-15 February 2014, London College of Fashion.
Varley, Rosemary (2013) A reassessment of the category management concept for strategic fashion merchandise planning. In: 17th Conference of the European Association for Education and Research in Commercial Distribution (EAERCD), 3-5 July 2013, University of Valencia.
Varley, Rosemary (2013) The Iconic Merchandise Category: A new concept for fashion assortment planning? In: The Business & Marketing of Icons: Conference Proceedings. Fashion Institute of Design & Merchandising, Los Angeles, pp. 69-76. ISBN 978-0-615-89838-4
Varley, Rosemary and Phiri, Edwin (2011) Incorporating heritage, creativity and cross curricular collaboration to foster holistic understanding of brand development from concept to consumer. In: 13th Annual Conference for the International Foundation of Fashion Technology Institutes: Fashion between heritage and innovation luxury, 13-14 April 2011, Paris, France.