Dr. Jonathan Gander

Director Executive MBA

London College of Fashion


Jonathan is an experienced academic having held roles at business schools at the University of East London, Westminster University, Kingston University and most recently the University of East Anglia. He has also held visiting professorships at Universities in Shanghai and Moscow.

In the 1980s Jonathan read Politics at the University of Sheffield, in the 1990s he took an MBA from the University of Westminster and in the noughties conducted doctoral research at first, the London School of Economics and Political Science and then at King’s College London.

Jonathan has also worked as a business development consultant for an SME fashion retail firm helping improve its operations and expand its number of outlets. He continues to provide consultancy in the area of Strategic Thinking and has worked on company management training schemes for entertainment firms (Merlin), fashion labels (Pentland) and International Chambers of Commerce (Cologne and Moscow).

Research interests

Strategy, organisation and management in the creative economy as well as business model innovation in the fashion industry. 

Research statement

My specialism is the creative industries, how creative organisations are managed, symbolic products produced and competition structured. I have published work on strategy in popular music organizations, alliance management in design consultancies and entrepreneurship in the fashion industry.

I have presented his work at annual conferences of the European Group of Organizational Studies, the Design Management Institute, the International Association of Cultural Economics and the Strategic Management Society. My work has been published in The Journal of Cultural Economics, the Creative Industries Journal, Management Decision, Industry and Innovation and the Journal of Organizational Behavior.  

I have been a lead supervisor on a Knowledge Transfer Partnership (£75,000 grant) helping design a management information system for a fashion retailer in London.

My current interests focus on business model innovation within the various sectors of the fashion industry. 


Lisa Mann, Can new and innovative models of retail encourage more young fashion designers to experiment with marketing their products directly to consumers?

Selected research outputs