Dr Amanda Windle

Profile image of DigiLab Fellow

DigiLab Fellow

London College of Communication


Amanda leads the DigiLab, a Digital Laboratory located at the intersections of research, business and innovation, encompassing world-leading collaborative research projects on digital media and design.

As the DigiLab Fellow at London College of Communication (LCC), University of the Arts London Amanda writes about digital media and design practice in a range of formats which are typical to R&D projects: from single-authored journal papers on online software agents and the industrial lift (elevator); to industry R&D reports for Microsoft Research and Nesta’s Digital R&D Fund on digital technologies like apps, geo-spatial web applications and data analytics; to policy-related documents for the EU Commission on digital audiences. This collaborative research has informed a social understanding of new technologies and created a range of digital products and data visualisations.

Her research helps to inform digital strategy, and digital ethics at the university contributing to the research, teaching and enterprise environments in the twenty tens. Amanda is currently writing on interaction design, digital stories focusing on ageing and digital audiences development in the arts and culture. Prior to that Amanda worked on two geo-spatial web applications on climate change and threat mapping in relation to endangered species.

Research interests

Digital design, affect theory, spheres theory, queer theory, reparative interaction, data visualisation, social media, geo-spatial mapping, graphic communication, design philosophy.

Research statement

I currently research audience development via digital means in relation to arts and culture venues. Loneliness, isolation, access and accessibility are issues that I have been exploring in three field sites across the UK, London, Warwickshire and South Lakeland.

The qualitative and quantitative research involved over 1,000 people and has subsequently been written into an R&D report, 2015. A forthcoming book will explore the digital stories of 35 of these people from interviews capturing their own experiences in their own words.

I have a sustained approach to workshop delivery, developing workshops for the Department of Business, Innovation and Skills on the data visualisation of social media and big data which was subsequently a workshop at the Policy Lab, Cabinet Office, for all governmental departments.

I have also delivered a workshop debate for Soapbox Tate, at the Tate Britain on the notion of the digital drift and digital walking focusing on Richard Long’s work ‘Red Slate Circle’ for Soapbox debaters.

Currently I’m engaging in policy-making activities as an expert stakeholder, on audience development by digital means, a structured dialogue between Voices of Culture and the EU Commission.


Veronika Hlinicanova, Urban Sanctuary – A practice-based investigation of contemporary enchanted objects in relation to sacred devotional practices utilising interactive technology.

Carl Grinter, How does surprise mediate paradox in collaborative design practice to inform process, content, expression and meaning as perceived cognitive and affective ‘value’ in interactive participative-media?

Project awards, and grants

2016, Early Career Research Event, UAL Research Fortnight, HEFCE funding (coordinator)

2015-6, Audience Development via Digital Means Voices of Culture, EU Commission (expert stakeholder, travel funding only)

2015, Workshop and Training Funding, Department of Business, Innovation and Skills (workshop lead)

2015, Workshop and Debate Funding, Soapbox Tate, Tate Britain (workshop lead)

2014-5, Digital R&D Fund for the Arts — Nesta, Arts & Humanities Research Council and public funding by the National Lottery through Arts Council England (PI for research component)

2013, Collaborative Research award, Fetch Climate Application, Microsoft Research Ltd. Cambridge and Redmond (PI for interaction design)

2012, Collaborative Research award, Red List Threat Mapping Application Microsoft Research Ltd. Cambridge (PI for interaction design)

2012, HEIF funding, HEFCE for DigiLab (research and enterprise lead)

2010-11, Cox Funded Collaboration for C4D, Centre for Competitive Creative Design, Cranfield

Selected research outputs