Dr Alison Prendiville

Course leader in MDes Service Design Innovation

London College of Communication


On completing her Masters in Design Management from the Royal College of Art in 1991, Alison worked commercially with a number of design led companies, including David Mellor Design and Artek, before entering academia. Funded by Thorn Transit Systems International (now part of Cubic), her doctoral research, awarded in 2001, was interdisciplinary, linking engineering specification to design, service management theory and practice. In parallel with her PhD she was a researcher on the EU Framework IV Programme MIMIC (Modality, Inter-modality and Interchange).

Dr Prendiville has extensive teaching experience at undergraduate and postgraduate level, encompassing Service, Product and Strategic Design. She supervises and examines PhDs in the following subject areas: Design for Services, Design Management, Public Sector Innovation, Design Process, Design and Sustainability, Design Theory and Practice and Social Software Agents.

Dr Prendiville has also presented papers at numerous academic conferences on subjects such as transport, design, service design and design education. She is an Associate of the HEA, a member of the R&D Society, a Fellow of the RSA and a member of MADE (Materials and Design Exchange group).

Research interests

Systemic design thinking.

Research statement

Dr Alison Prendiville's current position as Deputy Director of C4D is multidisciplinary. It facilitates the convergence of the STEM subjects (Science, Technology, Engineering, Medicine ) with design. C4D was listed by the Design Council and NESTA’s Multidisciplinary Design Network in 2010, as one of eight best practice case studies of multidisciplinary design collaboration. 

In addition to the post of Deputy Director of C4D, Dr Prendiville is also course director for the MDes Service Design Innovation. The course links two major universities, LCC at University of the Arts, London (a key player in art and design education) and Cranfield University. Consequently, teaching is actively directed towards engaging with different disciplines and C4D is a catalyst to facilitate educational workshops and projects with scientists and industry in areas such as nanotechnology, medical healthcare devices and open-data and public sector innovation. Her research interest in systemic design thinking is closely linked to her teaching practice.


Silvia Grimaldi, Designing Narrative Product Interactions.

Inbo Kang, Developing a framework of design for collaborative public service innovation: Investigating factors determining the active engagement of actors and successful collaboration in public sector organisations.

Wong Kwok Kei (Sandra)Cultural Translation: An Analysis of Chinese Tropes in Emerging Luxury Chinese Lifestyle-Fashion Brands

Paola Pierri, Design as Making Futures: an act of social imagination.

Julia Schaeper, From small change to big impact: How service design approaches help to transform healthcare.

Louise Scovell, Achieving Social Change Through Visual Communication.

Antonius Van den Broek, Strategy in the Creative Industries: Strategy Formulation Processes in Digital, Multimedia and Communication Design Companies.

Selected research outputs