Bryan Pirolli

Profile image of Lecturer BA (Hons) Journalism

Lecturer BA (Hons) Journalism

London College of Communication


Bryan Pirolli is a journalist and research born in the United States and adopted by France. He holds a Ph.D. from the Sorbonne Nouvelle in Paris where he researched travel journalism and digital media. He is also a graduate of New York University’s College of Arts and Sciences.

Bryan has also worked in journalism since high school where he wrote for the youth section of his country paper in Pennsylvania. From there he continued as a contributor to NYU’s Washington Square News while working for Condé Nast Traveler and W magazines. His freelance career spread overseas where he worked as a Paris contributor for publications like Travel+Leisure, Thrillist, and Time Out, reporting on trends, dining, and all other aspects of travel.

Not limited to travel, he has covered innovation and start-ups in France for ZDNet as well as a variety of articles fo CNN. He has reported on running marathons that serve wine in the Médoc, sheep that mow Parisian lawns, and radiators made from hard-drives designed to heat chateaux.

Now in London, Bryan lectures in journalism at the London College of Communication where he is also continuing his research into travel media and journalism.

Research interests

Journalism, online media, social networking, travel journalism, citizen journalism, lifestyle journalism, recommendation sites, crisis journalism.

Research statement

As an enthusiastic traveller and a journalist, my research interests have naturally fallen between the two, leading to a sociological approach towards travel journalism. I focus primarily on the role of this niche media in a digital age, to explore notions of professionalism and shared practices that help define travel journalists. I also compare traditional journalistic practices to publications including blogs and recommendation websites to identify convergences among them online.

Another axis of my research involves studying how online travel media frames terror and crisis situations and what role travel journalism plays when mediating such events. My research is primarily qualitative, using content analysis and interviews. I am actively publishing in academic journals and I have presented findings at conferences from Brussels to Beijing in both English and French.  

Selected research outputs