Anja Aronowsky Cronberg

Profile image of Senior Research Fellow in Fashion Theory and Practice

Senior Research Fellow in Fashion Theory and Practice

University of the Arts London

Biography

Anja Aronowsky Cronberg holds a BA in Fine Art from Central Saint Martins and an MA in History of Design from the Royal College of Art. She worked at Acne, as Head of PR and Editor of Acne Paper, before founding Vestoj in 2009.

Vestoj is a cross-disciplinary platform for critical thinking on fashion, which to date includes an annual journal, an online site and regular live performative events, all themed around topics such as ‘material memories’, ‘shame’, ‘power’ and ‘time’. Each Vestoj project is a reflection and interpretation of current thinking and practice around ideas of fashion and its contribution to society.

Since 2014 the Vestoj Journal has been published under the patronage of London College of Fashion.

Research interests

The psychology of appearances, analysis of the fashion industry, fashion writing and criticism, performing fashion, bridging theory and practice.

Research statement

My main focus and mission is how to make fashion studies more relevant and approachable to people working in the fashion industry, and to encourage critical thinking in relation to appearance and dress.

To this aim I, with Vestoj, use an approach that includes fiction, prose, interviews and visual essays as well as theory and criticism. I also work with performers to stage live events using storytelling, spoken word, tableaux vivants and concept-based happenings to encourage a broader understanding of fashion.

I have been invited to curate work or perform at institutions such as MoMA PS1, Palais de Tokyo, Fondation Galeries Lafayette, the Hyères International Festival of Fashion and Photography, the Sharjah Biennial and Berliner Volksbühne.

Press about my work has appeared in the New York Times, the Times, the Guardian, Vogue, the Financial Times, the Observer, the Daily Mail, the Independent, Metro, Elle, Deutsche Welle, Frankfurter Allgemeine Zeitung, Der Tagesspiegel, Deutschland Radio, Le Monde and Libération, amongst many others. I am a member of the Business of Fashion’s 500 list since 2016.