Senior research fellow Management
London College of Fashion
London College of Fashion
Alessandra Vecchi is a Senior Research Fellow at London College of Fashion. She was formerly based in the School of Business and in the Institute for International Integration Studies (IIIS) at Trinity College in Dublin in Ireland. She has been also nominated Assistant Professor in the Department of Management at the University of Bologna in Italy, where she holds a Marie Curie Fellowship.
Besides teaching several subjects mostly in the field of International Business and Operations Management at postgraduate level, she supervises MA and PhD. students in a wide array of Fashion Management related subjects.
She has a significant track of high-profile publications and her research interests tend to be of multidisciplinary nature and rather eclectic. They span from Chinese acquisitions of Made in Italy luxury brands, value creation and strategic upgrading of fashion clusters, governance of family business groups, luxury firms’ strategic use of social media to quality management and the adoption of disruptive technologies both from a Marketing and Supply Chain Management perspective.
She is author of two books – ‘The Viability of Industrial Districts’ (2006) and ‘The Business of Space – The Next Frontier of International Competition’ (2011).
Her research interests focus on the adoption of disruptive technology both from an Operations Management and a Marketing perspectives.
Industrial clusters, global operations management (TQM, manufacturing practices and performance, RFID systems implementation), marketing (innovative use of RFID); cultural variables affecting international business practices, innovation and adoption of new technology.
Alessandra has just published a book on the globalisation of the space industry in collaboration with Prof. Brennan (School of Business, Trinity College, Dublin) along with several journal articles on quality management and the adoption of new technology from a cross-cultural perspective. Additionally, she is collaborating with Dr. Della Piana and Claudia Cacia (DISTRA, University of Salerno, Italy) in relation to the joint production of several journal articles and conference papers on family business groups and their dynamics in the fashion industry. She is also collaborating with the Department of Business Studies and ALMA Graduate School of the University of Bologna.
Evgenia Tarasova, Social Media and Fashion Consumption in Russia, 2002-12.
Vallisi, Valentina and Vecchi, Alessandra (2016) Benetton’s Response to the Increasing Global Competition. In: Handbook of Research on Global Fashion Management and Merchandising. IGI Global, Hershey, PA, USA, pp. 718-737. ISBN 9781522501107
Vecchi, Alessandra and Peng, Fanke and Al-Sayegh, Mouhannad (2015) Looking for the perfect fit? Online fashion retail - opportunities and challenges. Conference Proceedings: The Business & Management Review, 6 (3). pp. 134-146. ISSN 2047-2854
Kontu, Hanna and Vecchi, Alessandra (2014) Why all that noise – assessing the strategic value of social media for fashion brands. Journal of Global Fashion Marketing, 5 (3). pp. 235-250. ISSN 2093-2685
Vecchi, Alessandra and Peng, Fanke and Al-Sayegh, Mouhannad (2015) Looking for the perfect fit? Online fashion retail - opportunities and challenges. Conference Proceedings: The Business & Management Review. ISSN 2047-2854
Vecchi, Alessandra and Peng, Fanke and Al-Sayegh, Mouhannad (2014) The e-Size project – Intelligent integration of a sizing framework into online fashion retail. In: Oxford Retail Futures Conference: Innovation in Retail and Distribution, 8-9 December 2014, Saïd Business School, University of Oxford.
Kontu, Hanna and Vecchi, Alessandra (2016) Going Social: some illustrative evidence from the Italian Luxury Fashion Industry. In: Handbook of Research on Fashion Management and Merchandising. Advances in Logistics, Operations, and Management Science . IGI Global.
Peng, Fanke and Vecchi, Alessandra and Al-Sayegh, Mouhannad (2016) How to use digital technology and fashion metadata to improve the user experience for online fashion retail. In: Handbook of Research on Fashion Management and Merchandising. Advances in Logistics, Operations, and Management Science . IGI Global.
Vecchi, Alessandra and Peng, Fanke and Al-Sayegh, Mouhannad (2016) Enhancing online fashion retail - the quest for the perfect fit. In: Technological Challenges & Management: Matching Human & Business Needs. CRC Press/Taylor & Francis Group. ISBN 9781482261011
Vecchi, Alessandra and Della Piana, Bice and Cacia, Claudia (2014) The internationalisation of Family Business Groups from a Cross-Cultural Perspective. In: Academy of International Business (AIB) 2014 Annual Meeting. AIB.
Vecchi, Alessandra and Brennan, Louis (2014) Leveraging Business Model Innovation in the International Space Industry. In: Handbook of Research on Global Business Opportunities. IGI Global, pp. 131-149. ISBN 9781466665514