Unilever Projects & Commissions
A series of projects and commissions conducted by Helen Storey with Unilever
This was a film commissioned by the DOVE brand for Unilever. In 2004, the DOVE brand were exploring the theme of 'real beauty' and asked Helen to create a body of work that could help them think differently about notions of beauty.
Helen chose to move away from the traditional place we look to find beauty - 'the face' - and chose instead, the hands of '4 women', who live by what it is their hands can do. The film captured a glimpse into the lives of the World's female light weight boxing champion, a couturier, a mother and writer, and a holistic healer.
A collaborative project with Francesco Draisci (architect) in 2004, commissioned by Unilever for its Crawley Foods Division site. The space was designed as a place for contemplation, peace and day dreaming, away from the office atmosphere but built to float as a translucent structure in the light well of the complex. All the materials were chosen for their tactile and sensory qualities.
A Unilever commission for Persil in 2003 that was a dress collaboration with Gary Page. The dress/coat was printed with everything that stains: blood, Ribena, rust and red wine. It was made with domestic textiles: Victorian tea towels, net curtains, mattress ticking, dishcloths and blankets.The coat had hidden within its detail and petticoats a tale of two lovers, that was told through the need to explore the piece forensically in order to find out which one killed the other and why. Displayed at Unilever headquarters for a year.
Make Me Wash Up
A second Unilever commission in 2003 to provide stimulus to the Persil washing up team. It used jellies created in themes; disco jellies to encourage children to wash up and 'the naturals', which had flowers, shells and blossom floating within them. The intention was to make the product distinct from the competition.