A project funded by the EU 7th Framework programme, led by Sue Jenkyn-Jones.
Principal Investigator: Sue Jenkyn-Jones
College:London College of Fashion
In the next few years the small-scale success stories of the early adaptors can and should be used as the foundation for the implementation of Mass Customisation in Fashion throughout Europe on a wide and large scale. SERVIVE aims to be the launching platform enabling large-scale implementation of Mass Customisation in the European Fashion Domain.
The SERVIVE offer
- Enlargement of the assortment of customisable items currently on offer.
- Design of Virtual Customer Advisor (VCA), which, depending on the profile of the customer will recommend the optimum product configuration.
- Encouraging the active participation of end consumers in the configuration of the customised items.
- Provision of knowledge-based web services related to style expertise, human body expertise and data, material and specific manufacturing knowledge.
- Introduction of the innovative organisational concept of the Networked Micro-Factory (MF).
The SERVIVE Target Groups
- The adaptors of the sustainable individualisation trend
- Small or large companies wishing to introduce Corporate Identity clothing
- The Style-oriented consumer
- The Convenience oriented
- The Experience oriented
- Sportsmen/women involved professionally or as amateurs in sports requiring specific functionality while at the same time demanding style
- The XXL and the Problem figure group
- Disabled/impaired people wishing to dress in style
FP7 NMP Consortia (key partners)
- ATC S.A.
- RWTH Aachen University
- London College of Fashion (UAL)
- Matteo Dosso
- NCSR (Demokritos)
- Nottingham Trent University
- Digital Humans
- Hohenstein University
Outputs realised from the research project
'Create Your Own': an educational tool about mass-customization and co-design for the fashion industry, documenting the work of the SERVIVE project. Supported by the EU FP7 Project Scheme.
- Concept and event, Berlin 2011, Co-Production initiated by Frank Piller and supported by the EU FP7 program.
- Made in collaboration with the London College of Fashion with NewTownVision.
- Presented by Sue Jenkyn-Jones.
- Directed and Produced by Mary Sprent.
- Executive Producer: Etienne Duval.
- Associate Producer: Sue Jenkyn Jones.
- Editor: Tim Bentley.
- Camera: Frederick Rotkopf, Brian Master, Erick Black, Peter Gest.
- Sound: Marwan Khafaji, Phillipe Vandrendriessche.
- Actors: Katharine Booth & Jason Wilkinson.
- Production Assistant: Zoe Beck
- German Institutes of Textile and Fiber Research Denkendorf (DITF)
- Color-Textil Veredlung GmbH
- FartPol II
- Nederlandse Organisatie voor Toegepast Natuurwetenschappelijk Onderzoek
- Wetenschappelijk en technisch centrum van de Belgische textielindustrie
- Universiteit Hasselt
- Katholieke Hogeschool Limburg
- Ergosoft AG
- TXT e-solutions
- Max Juwelier & Edelsmederij
- Androme Ibérica S.L.