Fashion Innovation Research and Enterprise (FIREup) is a collaborative platform uniting academia with designer and industry experts in order to share and gather information and help build commercially viable businesses.

Principal Investigator: Professor Sandy Black (LCF)
Co-Investigators: Adam Thorpe (CSM) and Rebecca Earley (CCW)
College: University of the Arts London
Primary Funder: Arts and Humanities Research Council
Funding Period: From 01 January 2013 for 12 months
Key partners include:

Project summary

FIREup is an open platform, which will allow businesses to:

  • Join a creative space for research and innovation
  • Bid for project funding
  • Access industry insights and best practices
  • Build new relationships at different levels within the industry in order to tap into academic/entrepreneurial expertise.
  • Explore how new collaborations between disciplines can be developed.
  • Develop UK production opportunities

The platform creates new collaborations and supports the industry to share best practice. New participants register information about themselves which provides valuable insight into research needs, cluster formations, existing networks and collaborations.

The UK fashion industry is a vital part of the UK economy. It has a world-class reputation for the creativity of its designers, diversity of its retail offer and strength of its education and research institutions. However, the British Fashion Council has identified a number of issues preventing the industry from reaching its full growth potential. FIREup, a web-based platform, developed by University of the Arts London, addresses these issues by connecting university research and fashion companies.

Research hubs

FIREup works with academics and fashion-focused research centres and enterprise hubs based at the University of the Arts London including:


Outputs realised from the research project

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