Kwame Baah

Defining acceptable colour tolerances for identity branding - psychophysical modelling of colour appearance in free viewing conditions

London College of Communication

My research is aimed at developing a model approach for the reproduction of identity branding across different media that enables the preservation of its appearance consistently for various viewing conditions.

The outcome is intended to be used to simulate/generate appearance predictions for a given brand stimulus, of uniform colour, where the target media has a coloured background.


Dr Philip Green,

Michael Pointer (external).