What I see I own? The act of (re) drawing fashion and beauty advertisements: an intervention tool to assist body image media literacy?
Central Saint Martins
Considering the construction of body-image, its representation in fashion and beauty advertising; and the effects of that relationship. Looking at the need for young adults to engage with media literacy and how that is assisted by participatory arts in the UK. Creating new illustrations in response and exploring reframing the (Situationist) device of détournement as a (re)drawing tool.
Through a process of action research this practice-led PhD will create and document the design of new participatory workshops. Using Constuctivist learning theories to experiment whether a pedagogic toolkit using the ‘action’ of ‘re-drawing’ advertisements can facilitate and empower participants critical dialogue with body-image.
Pamela Church Gibson (LCF)