These 4 areas will help everyone in the University to design and produce compelling communications.
Our Brand
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Our idea, personality and values
Find out what sets UAL apart, our personality and the values that underpin our work
Our visual identity
Our visual identity is about being bold, simple and direct, and allowing the stories of our students and academics to take centre stage. Please note that this section contains guidance only for UAL - see guidance for Colleges.
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Our logo
Find downloadable logo lock-ups, and guidance on positioning and scale
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Our symbol
See this section for guidance on how to use our symbol
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Our typography
See this section to learn more about the University's typeface, weights and application
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Our colour palette
Use this section to find out how to use our colour palette and how to maintain colour accessibility
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Imagery
See this section for guidance on imagery styles and learn how to access our Image Library
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Creating new names, logos and identities
Find out about creating visual styles in line with the UAL identity
Our verbal identity
Our verbal identity is a crucial part of who we are and works in parallel with our visual identity to produce the look and the voice of UAL.
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Messaging and tone of voice
Find out about our tone of voice and how to describe UAL
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Editorial guidelines
Find out how to write as UAL and our house style
Creating content
Find all the information you need to create successful print as well as digital pieces of communication.
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Creating content for print
Find out how to use our identity to create high-quality and effective print communications
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Creating videos and podcasts
Find out how to create accessible, branded film and audio communications
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Brand training
We offer brand training available to all colleagues through UAL Learning space
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Credit and consent on imagery and video
Find out how to credit imagery and video and download consent forms
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Commissioning design
Find out about how to commission a design project at UAL
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Brand in action
Browse examples of projects, successfully applying our brand guidelines
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Our branded templates
Download a variety of branded templates adapted for your needs such such as presentations, documents and posters
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Merchandise
We are here to help with your merchandise projects
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Students and alumni using our brand
See this section to learn how our brand should be used by students and alumni