Marcelo Albagli – MDes Service Design Innovation

What did you study at LCC and what year did you graduate?

I graduated with a masters degree in Service Design Innovation (now MA Service Experience Design and Innovation) in 2012.

Where are you from in the world?

Rio de Janeiro, Brazil.

What are your fondest memories of LCC?

The printing studio, the library, our tutor, the travels, the projects we worked on, and the students from different backgrounds working in the same creative environment will be in my mind forever.

What are you working on/where are you working at the moment?

I am currently working at the Rio 2016 Organising Committee for the Olympic Games. My job is to help design the communications strategy for the digital platforms, and more specifically for the period during the Games. Besides that, I am also involved in other related projects, such as the Olympic torch relay, volunteers campaign and spectator’s experience (from a perspective based on services and the flow of information).

Name three things you couldn't be creative without:

A notebook, some coloured markers, and time.

If you could collaborate creatively with anybody in the world who would it be?

I can think of many names, places, and companies, but I prefer to be surprised. To learn something new is what I am always looking for when working in collaboration with others.

Tell us about your future plans and ambitions:

I have been offered a PhD, so the plan is to enjoy the journey of doing more research after the Olympics. My biggest ambition is to travel the world, so let’s see what the future holds.

What drives you to succeed?

New and fascinating challenges, I like problem solving. Working to keep things as they are is not very exciting.

What three words would you use to best describe LCC?

Creativity, hectic, and flexibility.

Where in London do you go when you need a little inspiration?

Just to walk around in the city has always been very inspiring, but I like the parks, the museums, and the food markets in particular. London is very diverse and has a lot to offer.

What piece of advice would you give to new students?

Enjoy the opportunity to study at LCC, there will be talented people around you all the time. Throw yourself into it and have fun!