Betty Zhang – MA Interaction Design Communication

Photo of Betty Zhang, alumni of MA Interaction Design Communication at London College of Communication (LCC).
Image © Betty Zhang

Betty Zhang is an alumni of MA Interaction Design Communication at London College of Communication (LCC), she graduated from the course in 2017.

Where did you come from?

Canada

Why did you chose Interaction Design Communication (IDC)?

I wanted to study interaction design in the UK, abroad, and at a well-known institution.

What was your first impression?

The school is REALLY BIG and I was worried it was going to be too generalised for my studies.

What’s your favourite thing about IDC and LCC?

The small size of our class and the outside class activities like going to exhibitions, attending conferences, festivals, having talks from different designers from diverse backgrounds from different disciplines. 

What was an interesting project or event you took part in on IDC?

Ars Electronica Festival

What advice would you give to prospective students?

Know what you want to achieve before you get into the course, but be open to changing that and collaborate as much as possible.

What are you doing now?

Applying for residencies, exhibitions and looking for a job in system design/interaction design.

What does the future of design look like?

Design is going to play a much larger role than it has ever in the world. Designers are thinking much bigger about the problems they see and coming up with different ways of solving them by being more interdisciplinary.