Yoni Alter – MA Graphic Design
Yoni Alter studied MA Graphic Design at London College of Communication, graduating in 2007. Since then he has carved out a niche for himself producing distinctive designs inspired by London and other major cities.
Where are you from in the world?
What are you working on at the moment?
I’m launching a merchandise range for the Tate shops next month.
Can you describe your work in your own words?
Graphic art. I’m mostly famous for my architecture-inspired work but my graphic art includes work inspired by different things: art, people, pop culture, life in London etc.
Please tell us about the approaches, techniques and tools, you use in your work.
Something I took with me from the course is the tendency to collect things of the same type. I never know what the outcome will be when I start collecting things; the fun part is to play around with what I got and see what I’m getting and what I can make of it.
When London hosted the Olympics, I was inspired by all the nation’s outfits mingling in the streets. I started collecting all the different graphic elements from the flags and eventually came up with this. Another example is collecting the cool shapes of art museums which ended up as a print showing them in relative scales..
You recently designed the indents for the new TV channel London Live, how did that opportunity come about?
There was an element of luck. The guys behind the branding agency Kemistry also run Kemistry Gallery. They were in the process of offering me an exhibition when they got the opportunity to pitch for the channel and thought I’d be perfect for the job.
So as you mentioned you’ve also been exhibiting work at Kemistry Gallery. Do you feel more comfortable producing work for display in a gallery or for other outlets, like print?
I absolutely loved working on the exhibition. I love great scale and impact. It was a fun challenge to work with the space. I had several large-scale prints and one work was blown up on a whole wall! Very exciting stuff.
London, and cities in general, are a reoccurring feature in your work. What do you find inspiring about them?
Everything! I've lived here for many years now and still keep getting distracted by everything around me in the streets. Its such a vibrant city! Everything is so interesting that if I’m looking at one thing (while walking) then I’m missing others. The people, the buildings, the colours…
What did you enjoy most about LCC?
I was lucky to have good tutors that opened my eyes to new ideas and directions.
Have you been back to LCC since graduating, and for what reason?
I came back for the Icograda posters exhibition last year. It was good.