Giulia Ferrini – MA Graphic Branding and Identity
Giulia Ferrini is a graphic designer who recently completed the MA Graphic Branding and Identity course at London College of Communication.
Originally from Rome, Giulia studied industrial design in Italy before moving to London to complete her MA at LCC.
We caught up with her to find out about why she chose MA Graphic Branding and Identity, her time at LCC, and her advice for other students thinking of studying the course…
Hi Giulia. Why did you choose to study MA Graphic Branding and Identity and why at LCC?
My interest in LCC began many years ago when I was first studying for my undergraduate degree in industrial design back home in Italy. I’d always wanted to experience studying abroad and London – with its diverse, multicultural character and lively atmosphere – magnetically attracted me.
With regards to the course, I was inspired by the program description. Since I’d only approached the field of branding through work experiences, I was looking for a course that would leave me free to explore and experiment, and that at the same time give me the right tools for a deep study of matter.
What was your first impression of LCC when you joined and what’s your favourite thing about is now?
My first impression was very positive and it has proved true over time. The main aspect that caught my attention was the fact that the boundary between tutors and students was less defined in comparison to my previous university – all people from all backgrounds are considered in charge to express their ideas and their opinions are always taken into consideration.
The great thing about LCC – besides the incredible variety of workshops, activities and spaces for students – is the heterogeneous environment that allows different design sectors to blend together, making the work more stimulating and transdisciplinary. No one will ever tell you that one thing is impossible to achieve, you just have to find the right people who have the necessary skills to help you realise your ideas.
What’s the most interesting project you’ve worked on through your course so far?
The most interesting project is without any doubt my final major project, because it was one of the few projects in which the themes and the direction of research were totally self-initiated – so this gave me the opportunity to explore topics that personally interested me and to deepen aspects that I considered the most fascinating.
Although continuously guided and supported by my tutors, during this project I could make conceptual and stylistic choices only basing on what I considered appropriate and what the research led me to test, and this aspect contributed to make the work so inspiring and constantly fresh.
Could you describe your final major project for us?
The project reflects upon the risk-averse society we live in, where the obsession with safety is depriving children of many useful and healthy experiences making them grow up as fearful and anxious adults. Parents need to be more aware that being overprotective can be counterproductive because children will be less able to face risks and difficulties in the future.
The brand aims to intervene in this digressive trend by using provocative and ironic initiatives that serves as a stimulus for parents to critically reflect on the issue. The desirable objective is that people change their behaviour because they understand its negative consequences.
What important piece of advice would you give to students thinking of studying this course?
Well, I have plenty of them, but the main one would be to question all of your previous knowledge. An MA is a very challenging experience because it makes people confront themselves, making them the first critics of their work – revealing over time the unique and peculiar design approach we each have.
My advice would be to use this opportunity to experiment and dare, with the aim of a continuous improvement of yourself that comes only through observation of what there is outside your comfort zone and through the enrichment derived from the observation of other design personalities.
What 3 words would you use to best describe LCC?
Transdisciplinary, life-changing, and different.
Could you describe your style or what you try to achieve with your work?
I find it quite difficult to define my own style, albeit recognising some recurring stylistic elements that surely characterise it. However, I can say for sure what I try to achieve with my work and what kind of projects gives me more satisfaction.
Firstly, I believe that the synthesis is a requirement to which I try to pair up all my works. By synthesis I do not mean minimalism or bare graphic, but synthesis in terms of simplicity. I particularly appreciate no-frills projects, where the message is clear, direct, and that do not need a verbal explanation because the visual language speaks for itself.
As a designer, my primary aim is to convey difficult concepts through simple graphics that will be comprehensible to everyone, not only to those who are in the design sector. When this happens, I feel a sense of accomplishment.
Secondly, I also enjoy using irony in some of my works, because this is a very important aspect of my character and I like when I can transfer it in a project – but it’s not always easy to do.
Name 3 things you couldn't be creative without:
Passion, inspiration and coffee!
How have you found living in London, and where’s your favourite place to explore?
London is a versatile and dynamic city where everyone can find their own space and dimension. I had a great time this year, although I’m still not used to the huge distance between one side of the city and the other!
In addition to the characteristics parts of the City, which cannot fail to fascinate, I love exploring the parks and green spaces distributed around the city… when the weather allows me to do it!
What are you hoping to achieve after you graduate?
I hope that the maturity that my design method gained throughout this year, will allow me to manage my projects in a way that gives them depth and impact.