Aya Yamamoto – MA Graphic Branding and Identity

Aya Yamamoto is a designer and planner who recently graduated from the MA Graphic Branding and Identity course at London College of Communication.

Originally from Kyoto in Japan, we caught up with Aya to find out why she chose this course, how she’s found her time at LCC, and her favourite things about living in London.

Why did you choose to study this course and why LCC?

I had studied graphic design and worked at branding design agencies in Japan. Through practice, I learned about branding, but I noticed that I lacked the knowledge of branding theories. MA Graphic Branding and Identity at LCC is a unique course that specialises in branding and graphic design. When I had a chance to stay in London and study again, I figured that learning specifically about branding in an academic course would help me in the future career as a designer.

I was also attracted to the fact that LCC has many workshops, including the large letterpress workshop.

Aya Yamamoto

What was your first impression of LCC when you joined?

I was rather surprised by the level of contribution both from students and tutors. Everyone is so keen to learn and discuss. It's been an inspirational and exciting year to study in such a good atmosphere. I enjoyed developing a project through discussions with other creative peers who have different ways of thinking and cultural backgrounds.

And what’s your favourite thing about LCC now?

That it is open for many options as in thinking and methods of research and practices. Especially in my class, everyone was conducting a completely different project with a different approach. The outcomes of the final major project are literally diverse.

What’s the most interesting project you’ve worked on through your course so far?

It should be the final major project. It was hard to conduct research and configure into one brand but it was an indulging experience. I enjoyed researching topics and find connections that I had’t realised before. Not everything resulted in the final outcome but every process of research, workshops and experiments helped me to be a more informed designer.

Aya Yamamoto

What important piece of advice would you give to students thinking of studying this course?

Be the steersman of your own and question everything. Lots of the work you do during the term time may be designed by the course, but consider why it is designed as such.

What 3 words would you use to best describe LCC?

Multi-disciplinary, encouraging, inspiring.

Could you describe your style or what you try to achieve with your work?

The style is not determined by each project and I do not have a typical style. The purpose of my work is to find the best idea for the clients and audiences. Connecting information, ideas and people through design is what I’d like to achieve through design. That being said, my designs tend to have a simple and subtle look and it could be defined as my style.

Name 3 things you couldn't be creative without:

Meditation, tea and a nice pen.

Aya Yamamoto

If you could work with any client in the world, who would it be and what would you want to work on?

I'd love to collaborate in a theatrical project. It's been one of the biggest interests in my London life to attend theatres. I got a lot of inspirations from their storytelling techniques and stage lightings.

How have you found living in London, and where’s your favourite place to explore?

It's dynamic and fascinating. I haven’t felt that I'm far away from home because London has many aspects which seemed similar to my hometown.

I love visiting museums, especially the National Gallery and Tate Britain. Even though I’ve been there many times, I always discover something different from their display spaces.

And what are you hoping to achieve now that you’ve graduated?

I’d like to work on projects where I could demonstrate what I have learned studying the course. And I hope to keep working on a range of different projects, so that I constantly need to learn new things.