Min-Hyung Choi – MA Advertising

Image of Min-Hyung Choi MA Advertising student at London College of Communication

Min-Hyung Choi is a graduate of MA Advertising at London College of Communication. She talks about her time on the course and recent projects with Carte d’Or, Lloyds Bank, Max Factor, and her own startup.

How would you describe your practice (e.g. are you a photographer, filmmaker, designer, illustrator etc)? 

I am a planner and graphic designer.

What did you study at LCC and what year did you graduate? 

Advertising. I think I graduated in 2015.

Where are you from in the world? 

Paris, my favourite city in the world. But my roots are Korean.

Why did you choose to study this course and why LCC? 

Because advertising is what I wanted to do. And I wanted to explore another city. And LCC has those two reasons in its name: Communication and London.

What is the most important thing you learned while studying on your course? 

It is not always easy to collaborate with people who are different to you.

What are your fondest memories of LCC?

Bumping into Marco at an ATM in the Elephant & Castle shopping centre who became one of my partners in crime at LCC and sleepless nights with my team.

How has the course helped you be where you are today? 

This course helped me to become more than just a graphic designer. It helped me to find and nurture another side of me.

What three words would you use to best describe LCC? 

Energetic, electric, eclectic

What piece of advice would you give to new students? 

Always take the time to step back and think what makes you really happy.

Where are you working at the moment and what are some recent interesting projects you’ve worked on? 

Carte d’Or, Lloyds Bank, Max Factor. And my own startup.

Could you describe your style or what you try to achieve with your work? 

I want my work to make me happy. Otherwise, why would I do it?

Name three things you couldn't be creative without:

Sharpie pen, paper, popcorn.

If you could work with any client in the world, who would it be and what would you want to work on? 

The ideal client who really wants to make a difference and do something good for the society and the planet.

What drives you to succeed? 

Being audacious

Where in London do you (or did you used to) go when you need a little inspiration? 

Anywhere I can talk to people like pubs or bars.

What are your future plans and ambitions? 

Do something useful for the earth.